Growth – Page 2 – Beautifaire

22 Mar

Inside Dior’s Heritage-driven Beauty Growth Strategy

For Sarah Curtis Henry, chief business officer of Parfums Christian Dior, making a profession path to guide up to now has been about each depth in breadth. “I began in marketing, and I’ve had a balance of various brands at different stages,” Curtis Henry said. “I’ve worked across almost every category in beauty, I’ve had domestic and global roles, and I’ve gone from the brand side, to operations and, now, business roles. It’s made me more practical, it’s allowed me to bridge functions, markets and cultures and to think in a way more holistic and strategic way.” At Dior, that strategic mind-set includes combining the brand’s wealthy history with the high-tech, high-touch experience today’s luxury consumers expect. “I even have been laser-focused...

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22 Mar

The Growth and Business of Lashes and Brows

by Beautifaire101

Beauty, Featured

The Growth and Business of Lashes and Brows

Within the age of COVID-19, face masks have made eyes — and brows — the main focus. “Without delay, the eyes are the thing that's charming everybody’s look,” said Yasmin Maya, generally known as BeautyyBird to her greater than 1 million YouTube subscribers. “Everyone desires to have their eyes looking beautiful or having them stand out.” When the sweetness vlogger decided to begin her own brand, launching with false lashes was a no brainer, she said. “Lashes is what does it for everyone right away,” she continued. “Even should you were to go on a date, I mean, you continue to need to wear your mask, so how will you be flirty and be seductive and all that? It’s just type of having...

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7 Mar

Inside Bluemercury’s Growth Strategy

by Beautifaire101

Beauty, Featured

Macy’s Inc. is betting on the booming beauty industry to assist it return to growth. The department store could also be shrinking its eponymous store offering across the U.S., but it surely’s doubling down on Bluemercury, the luxe beauty retailer it has owned since 2015. On deck: A major variety of store openings in addition to upgrades to existing doors, plus a renewed emphasis on differentiated brands, upscale locations and the service element that has set Bluemercury apart since its inception. The goal: To make Bluemercury a viable competitor within the North American specialty channel sector, currently dominated by Sephora and Ulta Beauty. “We’re going to do 30 latest stores and 30 remodels not less than over the following three years,” said Bluemercury...

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30 Jan

Mecca’s Jo Horgan Looks Beyond ANZ for Growth

by Beautifaire101

Beauty, Featured

Mecca’s Jo Horgan Looks Beyond ANZ for Growth

Jo Horgan has spent the last 25 years constructing the business she founded, Mecca, into Australia’s largest prestige beauty retailer. But as she notches greater than 20 years of growth and success, Horgan has no real interest in taking a victory lap. As a substitute, she’s using the chance to set an enormous, daring goal — or BHAG (big hairy audacious goal) as she would say — for the following 25 years: global domination. “We wish to be the world’s most loved beauty destination,” said Horgan, during a wide-ranging interview with Beauty Inc. “We’ve learned during the last 25 years that in case your customers absolutely love what you do and the way you make them feel and look, and so they wish...

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