The Growth and Business of Lashes and Brows

22 Mar

Within the age of COVID-19, face masks have made eyes — and brows — the main focus. “Without delay, the eyes are the thing that's charming everybody’s look,” said Yasmin Maya, generally known as BeautyyBird to her greater than 1 million YouTube subscribers. “Everyone desires to have their eyes looking beautiful or having them stand out.” When the sweetness vlogger decided to begin her own brand, launching with false lashes was a no brainer, she said. “Lashes is what does it for everyone right away,” she continued. “Even should you were to go on a date, I mean, you continue to need to wear your mask, so how will you be flirty and be seductive and all that? It’s just type of having...

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7 Mar

Inside Bluemercury’s Growth Strategy

by Beautifaire101

Beauty, Featured

Macy’s Inc. is betting on the booming beauty industry to assist it return to growth. The department store could also be shrinking its eponymous store offering across the U.S., but it surely’s doubling down on Bluemercury, the luxe beauty retailer it has owned since 2015. On deck: A major variety of store openings in addition to upgrades to existing doors, plus a renewed emphasis on differentiated brands, upscale locations and the service element that has set Bluemercury apart since its inception. The goal: To make Bluemercury a viable competitor within the North American specialty channel sector, currently dominated by Sephora and Ulta Beauty. “We’re going to do 30 latest stores and 30 remodels not less than over the following three years,” said Bluemercury...

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30 Jan

Mecca’s Jo Horgan Looks Beyond ANZ for Growth

by Beautifaire101

Beauty, Featured

Jo Horgan has spent the last 25 years constructing the business she founded, Mecca, into Australia’s largest prestige beauty retailer. But as she notches greater than 20 years of growth and success, Horgan has no real interest in taking a victory lap. As a substitute, she’s using the chance to set an enormous, daring goal — or BHAG (big hairy audacious goal) as she would say — for the following 25 years: global domination. “We wish to be the world’s most loved beauty destination,” said Horgan, during a wide-ranging interview with Beauty Inc. “We’ve learned during the last 25 years that in case your customers absolutely love what you do and the way you make them feel and look, and so they wish...

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29 Jan

Inside E.l.f. Beauty’s Oversized Growth

by Beautifaire101

Beauty, Featured

E.l.f. Beauty turned in probably the greatest performances of a publicly traded company in 2022, but for those who think chairman and chief executive officer Tarang Amin has all the answers on the subject of navigating an enterprise through a rapidly transforming and really volatile business landscape, you’d be mistaken. He’s got all the questions. For Amin, who has been leading the corporate for the past nine years and notched his sixteenth consecutive quarter of growth earlier this 12 months, who oversaw a 78 percent increase in share price in 2022 (versus a 19 percent decline for the S+P 500) and an expected 38-39 percent sales increase to $545 million for FY 2023, curiosity is the important thing to E.l.f.’s oversized success. Ask...

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