G-Star Raw goes deeper into the technology space with its latest denim launch.
The style brand on Tuesday released an AI-designed denim collection that was created with AI app Midjourney. With the app, G-Star Raw created 12 cape-like denim designs and ultimately manufactured one style, which will probably be displayed on the brand’s Antwerp store.
“Innovation is ingrained within the G-Star DNA,” said Gwenda van Vliet, chief merchandising officer at G-Star Raw. “We imagine in giving our fashion designers the liberty to bring their dreams through AI. While anyone could make a design using AI, at G-Star Raw we've got the craftsmanship to make those designs into real garments. We must always see AI as enhancing the creative process, quite than taking...
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