Hailey Tag

It was through age-old word of mouth that Biba de Sousa found success. The celebrity aesthetician, based in Los Angeles, has treated a who’s who of Hollywood stars, even resonating with the younger generation; her regulars include Billie Eilish, Miley Cyrus and Hailey Bieber. She also treats Eilish’s brother and bandmate Finneas O’Connell, Justin Bieber — and for years, the likes of Emily Blunt, Emma Roberts and Rosie Huntington-Whiteley. “People found me,” she says one afternoon in her work space, situated in an not easily seen constructing in L.A. “People just found me.” Completely self-funded, the eye she’s received has come from spontaneous shout-outs from her celebrity clients in magazines and online. “I’ve never paid for publicity,” she says. She hasn’t needed to; with a...