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6 Nov

Inside Foot Locker’s Recent ‘Heart of Sneakers’ Platform

by Beautifaire101
Beauty, Featured
Inside Foot Locker’s Recent ‘Heart of Sneakers’ Platform
‘s newest marketing platform goals to get to the core of sneaker culture. The athletic retailer is revealing the “The Heart of Sneakers,” a world platform that can guide Foot Locker’s brand’s campaigns, online and in-store experiences and community events. The initiative launches alongside Foot Locker’s 2023 holiday campaign, which contains a series of NBA stars tied to top brand partners, including Nike, Under Armour and more. “The platform is actually all about celebrating sneaker culture and showing how Foot Locker continues to play a very integral role as an originator and leader within the sneaker community,” Foot Locker Inc.’s vice chairman of promoting Holly Tedesco said in an interview. courtesy of Foot Locker Foot Locker employees, best often called “Stripers,” shall be prominently...
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19 Oct

Los Angeles Fashion Week Jumps Right into a Recent

by Beautifaire101
Beauty, Featured
Los Angeles Fashion Week Jumps Right into a Recent
Los Angeles Fashion Week goes Hollywood, kicking off Wednesday with a slate of programming being held at a central location — a production studio — perfect for hosting its multiformat events with a full roster of L.A. designers. “It’s definitely going to be loads different than last yr,” said Ciarra Pardo, one in every of the cofounders of N4XT Experiences, the live-event company that's the organizer and owner of LA Fashion Week, a trademarked name. “Last yr we were split up between three locations. This yr, 95 percent of our programming is ready in a single location.” That’s NYA Studios, formerly Goya Studios, a production and event facility in the course of the happening-once-again neighborhood crammed with latest hotels, rooftop bars, nightclubs...
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7 Sep

Ann Demeulemeester Put Her Heart, Instincts Into Her First

by Beautifaire101
Beauty, Featured
Ann Demeulemeester Put Her Heart, Instincts Into Her First
Speak about being prepared. Shortly after Italian retailer and entrepreneur Claudio Antonioli acquired Ann Demeulemeester in 2020, he approached the founder and asked if she would create a perfume for the home: Seems the Belgian designer had already spent greater than 20 years contemplating, crafting and perfecting a signature scent. She had way back hung out within the Pays de Grasse region of France — considered the birthplace of contemporary perfumery and a mecca for flower cultivation — to check notes, and visited the Osmothèque in Versailles, home to the world’s biggest scent library. “I do consider that folks knock on my door after they need me, or after they are right for me. And I assumed, in the future anyone will knock...
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