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11 May

Prada Hires Sporty Latest Ambassador; Balenciaga Goes (Custom) Academic

PRADA’S SPORTY SIDE: Prada has named Chinese basketball player Shuyu Yang as its latest brand ambassador. The athlete appears in a series of photos and a brief film wearing pieces from the brand’s latest men’s collection and twiddling with a red basketball, or listening to music from a vintage turntable. With greater than 3 million followers on Weibo, China’s own Twitter, Yang reached national fame by helping China rating a bronze medal in the ladies’s 3×3 basketball tournament within the 2020 Summer Olympics in Tokyo. Shuyu Yang, Prada’s latest brand ambassador. MengZhi/Courtesy of Prada Her gender-neutral appearance attracts a following just like the likes of singer Chris Lee, who's the face of each Gucci and Versace, in addition to Dior’s China ambassador Liu Yuxin. Each...
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8 Apr

The Incubator Behind Millie Bobby Brown’s Beauty Line Hires

Give Back Beauty goes larger on celebrity- and talent-led brands, and has tapped an industry veteran to do it. Meri Baregamian, who most recently served because the chief executive officer at Bliss, has been named CEO of Give Back Beauty’s indie and skills division, based in Los Angeles. Baregamian’s experience spans brand size and price points — she’s worked at Boscia, Stila, Soap & Glory and Laura Mercier, amongst others. Successful brands “all the time start with the patron. It’s identifying a consumer need, then mirroring that with talent. Talent brings cultural relevance and connection to the patron, but the important thing to success is authenticity,” she said. She's going to work with Florence by Mills, founded and owned by Millie Bobby Brown...
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22 Feb

EXCLUSIVE: Carven Hires Louise Trotter as Recent Creative Director

Carven Hires Louise Trotter British designer Louise Trotter, who recently wrapped a four-year stint as creative director at Lacoste, will tackle the identical role at Carven, WWD has learned. She is to point out her first collection on the runway during Paris Fashion Week in September. Carven has been absent from the runways and with out a marquee designer for several years. “I feel honored to jot down a latest chapter for Carven: a youthful French house that to me embodies a spirit of freedom, joy and a confident femininity,” Trotter said in an announcement shared first with WWD. “I stay up for respecting Madame Carven’s legacy by making clothes with a latest simplicity which are each purposeful and delightful, whilst being kind to...
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15 Jan

Beautycounter’s Gregg Renfrew Steps Down, Latest Hires Made Under

Gregg Renfrew has stepped down from her role as executive chair and chief brand officer at Beautycounter — the beauty brand she launched in 2013. “We're very grateful for Gregg’s visionary leadership as founding father of Beautycounter and a pioneer of the clean beauty movement,” Beautycounter told WWD in an exclusive statement. “Her impact on the sweetness industry over the past 10 years has been enormous. We wish her all the perfect in her next chapter and are especially appreciative of her continued support because the number-one advocate of our brand and its mission. We sit up for continuing to construct upon the corporate’s great success on this next phase of growth.”    Renfrew, a longtime leader in “clean” beauty and cosmetics reform, couldn't be...
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