Ilia Tag

PARIS — Clean makeup brand Ilia Beauty is being acquired by the Courtin-Clarins family holding company, Famille C, which also owns the Clarins brand. Financial terms of the deal weren't disclosed. The move will give the holding a pioneer and leader within the burgeoning clean beauty category, which is anticipated to register significant growth in coming years. Ten-year-old, Los Angeles-based Ilia is among the many buzziest beauty brands today. It was clean before clean was cool, and never wavered from founder Sasha Plavsic’s vision of making skin care-powered color cosmetics products gentle enough for reactive skin that may also provide long-term advantages. Her clearly outlined mission: to guard and revive skin. Prisca Courtin, deputy chief executive officer of Famille C, contacted Ilia three years...