Impact – Page 2 – Beautifaire

9 Sep

Designer Beauty Ambassadorship Announcements, Ranked by Media Impact Value

Luxury beauty brands have long looked to the celebs to spice up their profile, and this yr has been no exception. From Gen Z heavy-hitters like Jenna Ortega and Yara Shahidi to Golden Globe winning “Elvis” actor Austin Butler and supermodel heir apparent Lila Moss, celebrities have been signing deals with heritage beauty houses like Chanel, Dior and YSL at full speed in recent months. Timothée Chalamet’s May cope with Chanel takes the highest spot by way of media impact value generated throughout the week after the partnership announcement, reaching $8.7 million in MIV, which is Launchmetrics’ proprietary metric tallying the impact of a brand’s media placements across online, social and print channels. Around $3.4 million of that total was...

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3 Sep

How Will Student Loan Payments Impact Gen Z and

by Beautifaire101

Beauty, Featured

How Will Student Loan Payments Impact Gen Z and

Today, student loan interest resumes for 43 million U.S. borrowers, with payments set to return starting in October. It’s the primary time American borrowers — who owe a collective $1.6 trillion in student loan debt — will probably be expected to repay their loans since March 2020, when the Department of Education’s COVID-19 student loan forbearance program took effect. And though the return of payments impacts Americans of all ages — 2023 data from Statista indicates that Gen X carries the most important average value of student loan debt, followed by Baby Boomers and Millennials — Gen Z is anticipated to soon overtake older generations in average debt because the cohort ages up. “There isn't any doubt that the resumption of payments goes...

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10 Aug

Selena Gomez to Host Inaugural Rare Impact Fund Profit

by Beautifaire101

Beauty, Featured

Selena Gomez to Host Inaugural Rare Impact Fund Profit

Selena Gomez will host her inaugural Rare Impact Fund Profit on Oct. 4 in Los Angeles. Titled “A Night of Radiance & Reflection,” the event will happen at Nya Studios in Hollywood. Gomez will host 350 guests, with an appearance by her “Only Murders within the Constructing” costar, Emmy-winning actor Martin Short, and Grammy-nominated music producer Marshmello. “Additional performers and entertainment might be announced at a later date,” noted the corporate, adding, “The event will draw guests in a call to motion around youth mental health and might be an evening of levity, community, and inspiration supporting the Rare Impact Fund.” Aligning with Rare Beauty’s mission to affect, the Rare Impact Fund is a nonprofit affiliate working to expand mental health awareness...

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8 Jul

The Beauty Brands That Ruled by Media Impact Value

by Beautifaire101

Beauty, Featured

The Beauty Brands That Ruled by Media Impact Value

The age of the influencer could also be shapeshifting, but it surely has yet to achieve its peak. In accordance with Launchmetrics, influencer voices generated essentially the most value for brands throughout the first quarter, with “micro influencers, or the smaller influencer, driving this value,” said chief marketing officer Alison Bringé. In the course of the first quarter, makeup brands generated $1.2 billion in Media Impact Value, or 60 percent of the sweetness sphere’s total MIV for the period; skincare brands got here in second, garnering $400 million, while fragrance and hair care trailed behind at $132 million and $127.5 million, respectively. MIV is Launchmetrics’ proprietary metric tallying the impact of a brand’s media placements across online, social and...

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