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23 Sep

Pound Cake Is Bringing Its Inclusive Color Cosmetics to

Pound Cake is on the rise. The inclusive beauty brand has inked its first major distribution take care of Ulta Beauty, where its Cake Batter liquid lipstick range will enter greater than 800 doors this October. The expansion marks a full-circle moment for cofounder and chief executive officer Camille Bell, who was a member of the 2022 Ulta Beauty Muse Accelerator class and took home the $1 million grand prize for Pharrell Williams’ Black Ambition pitch competition last winter. “The rationale I began Pound Cake was because I’d go to retailers and never have the option to seek out [makeup] shades that matched me, or they might look different than advertised,” said Bell. After realizing her dilemma was a standard...
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22 Aug

Exclusive: Glossier Leading In Inclusive Beauty With WNBA …

Glossier In a groundbreaking move that intertwines sports and wonder, Glossier has solidified its position because the Women’s National Basketball Association’s (WNBA) first and exclusive beauty partner. The partnership that originally began in 2020, with a campaign to have fun the extension of Glossier’s Body Hero line, has evolved in a recent and large way that extends beyond cosmetics and into the realms of empowerment, representation, and shared values. The news of the partnership comes shortly after Glossier announced its recent STRETCH fluid foundation and concealers. “Initially we were hoping to team up with a couple of players and as a substitute this transformed right into a full-fledged partnership with the league: Glossier is the WNBA’s first-ever beauty partner,” said Glossier’s Global...
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2 Aug

Glossier Unveils 32 Recent Inclusive Shades with STRETCH –

In a game-changing beauty revelation, Glossier has unveiled an progressive roster, bringing inclusive range to its skin-enhancing brand. Known for its progressive and skin-friendly products, Glossier has introduced 32 recent shades of their coveted Stretch Fluid Foundation and Stretch Balm Concealer, accompanied by the skin-hugging Stretch Face Brush, the final word beauty go-to. The Stretch Balm Concealer, originally launched in 2016 as a response to beauty-lovers demands for full-coverage products. The concealer, boasting a custom dewy coverage, flawlessly camouflages skin realities reminiscent of dark circles, blemishes, and redness, while still maintaining a natural appearance. The Stretch Balm Concealer quickly became a fan favorite, which led Glossier to the query: Should they introduce a Stretch Foundation? Without hesitation, the reply was yes. With...
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17 Jul

Changing the Game: Deepica Mutyala on inclusive beauty brand,

For our Changing the Game series, we're highlighting "Live Tinted" founder, Deepica Mutyala. She joins "CBS Mornings" to debate creating an inclusive beauty brand and her hope to alter beauty standards in society. #news #beauty #makeup Each weekday morning, "CBS Mornings” co-hosts Gayle King, Tony Dokoupil and Nate Burleson bring you the most recent breaking news, smart conversation and in-depth feature reporting. "CBS Mornings" airs weekdays at 7 a.m. on CBS and stream it at 8 a.m. ET on the CBS News app. Subscribe to “CBS Mornings” on YouTube: https://www.youtube.com/CBSMornings Watch CBS News: http://cbsn.ws/1PlLpZ7c Download the CBS News app: http://cbsn.ws/1Xb1WC8 Follow "CBS Mornings" on Instagram: https://bit.ly/3A13OqA Like "CBS Mornings" on Facebook: https://bit.ly/3tpOx00 Follow "CBS Mornings" on Twitter: https://bit.ly/38QQp8B Subscribe to our newsletter: http://cbsn.ws/1RqHw7T​ Try Paramount+ free: https://bit.ly/2OiW1kZ For video...
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