Latest Business Models Cause Industry-wide Shift

17 Apr

There may be barely time for planning at nine-month-old fast-beauty start-up Be for Beauty. The business, which has already attracted major backing from Unilever Ventures (sources said it owns 25 percent), is plotting to launch 25 brands over the subsequent three years. Some, like Base, Bod and Hax, have reached the market. But most aren’t even conceptualized yet. And that’s the purpose — for the corporate to be so fast, and so forth trend, they couldn’t possibly plan what they’re doing very far upfront. The concept is about greater than speed — it marries fast beauty with masstige, and goals to quickly bring quality, inexpensive, on-trend products to market. Be isn’t the primary to do this — E.l.f. Cosmetics launched with an...

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23 Jun

Beauty Executives Talk Industry-wide Fragrance Boom – WWD

by Beautifaire101

Beauty, Featured

L’Oréal won big on the Fragrance Foundation Awards last Thursday. But at once within the fragrance category, there aren’t any losers. The category, which gained steam throughout the pandemic, shows no signs of slowing down. Based on Circana data, prestige fragrance sales grew 13 percent year-to-date through May, with brick-and-mortar sales growing 15 percent. Circana also expects sales to surpass $200 million for Father’s Day this 12 months. “The category is greater than alive and well,” said Linda Levy, president of the Fragrance Foundation, and the event’s hostess. “We're seeing that continuing — people will not be just after sex appeal, they’re about how they feel about themselves, and so they’re about wellness.” That consensus was shared by attendees. Amongst the large winners were...

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31 Jan

Meet BIIA, The Beauty Non-profit Aiming To Introduce an

by Beautifaire101

Beauty, Featured

Talent managers Stephanie Piza and Jake Webb have joined forces to launch the Beauty In Inclusivity Association, a nonprofit organization that goals to assist brands turn out to be more inclusive and provides rise to an industrywide inclusivity benchmark. “We’re constructing proprietary auditing tools that may assess the inclusivity of brands, so it’s not a test of ‘Hey, how inclusive are you?’ It’s really a journey we wish to take brands on of, ‘Hey, how can we proceed to teach ourselves and improve?'” said Webb. The pair will lead brands in a 12-month intensive program, during which participants’ product launches, campaigns, photoshoots, worker and company culture, and more, shall be evaluated to be able to determine where each brand stands...

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