Influencers – Page 2

10 Sep

Deinfluencing: Is the tip nigh for beauty influencers?

Amid controversial press trips and a fake mascara backlash, beauty influencers have been turning to negative content in an effort to spice up engagement and authenticity. But does ‘de-influencing’ signal the start of their demise? Have you ever noticed an influx of negative make-up reviews in your social media feeds recently? A TikTok influencer who normally promotes their latest beauty haul as an alternative telling you what not to purchase? Products that were viral favourites just last week suddenly being deemed overhyped and overrated? If you've, it’s likely that you simply’ve been “deinfluenced”. Deinfluencing is the most recent trend sweeping social media. Positioned as an antidote to overconsumption and product fatigue within the face...

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25 Aug

The Black Fashion Influencers Driving Conceptual Storytelling – Essence

by Beauty Tips

Makeup, Featured

The Black Fashion Influencers Driving Conceptual Storytelling – Essence

Zayira Ray In theater and film, mise-en-scène refers back to the ways stage design, props, and the location of other actors drive the visual profile of a production. The concept the items physically surrounding a scene are only as crucial to the plot because the actions themselves is central to the creative decisions of many visual artists, including online content creators. While it's actually possible to post, tag, and be done with it, some influencers in the approach to life and fashion spaces make a degree to create a continuous story through their grid. When compiled together in Instagram’s 3-item row layout, these curated images can look very very similar to one long photo series. We chatted with three creators about what...

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29 Mar

Emily in prison? French influencers could withstand two years

by Beauty Tips

Beauty, Featured

Emily in prison? French influencers could withstand two years

Today, the French government will kick off discussions around a bill that would put strict regulations on influencers, including making it mandatory for them to label filtered or doctored images and ban them from promoting cosmetic surgery as a part of a paid partnership. On Friday, the country’s finance minister Bruno Le Marie said the measures would help “limit the destructive psychological effects of those practices on Internauts’ esteem” and that there could be a “zero-tolerance approach” to anyone who doesn't respect the foundations. In accordance with the bill, breaches of the brand new law will end in as much as two years of jail time and €30,000 in fines. Not only that, but influencers which can be found guilty won't...

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25 Mar

Michael and Alex Toccin, From Influencers to Entrepreneurs Nurturing

by Beauty Tips

Fashion, Featured

Michael and Alex Toccin, From Influencers to Entrepreneurs Nurturing

Toccin is a small fashion company with a giant appetite for growth at a rapid clip. “On this business, you’ve got to have traction. You never know what’s going to occur,” said Michael Toccin, cofounder and co-owner of Toccin Apparel Holdings LLC, along along with his wife Alex Toccin. They’re 50/50 partners. Launched in 2019, the Toccin women’s fashion brand, which focuses on classic knitwear, dresses, jackets and “essential” styles, currently sells at Saks, Nordstrom, Bergdorf Goodman, Rent the Runway, on the Toccin website and at other specialty stores. With a mean price point of $495, the highest category is dresses, with bestsellers including tie-front silhouettes that accentuate a lady’s waist, in addition to cheetah prints and dresses with long fringe. Just...

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