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3 Jul

Nike to Host Special Dance-focused Performance During Couture Week

Nike is driving a stake in the bottom in Paris this week, a yr prematurely of the Summer Olympics. For the primary time, the sports brand will host a performance-based extravaganza on Wednesday in the midst of the ladies’s couture calendar. The immersive event, which is being choreographed by Emmy Award-winning Parris Goebel, a Recent Zealand dancer and founding father of Palace Dance Studio, is titled “Goddess Woke up” — a nod to the mythical Greek character after which the corporate was named — and can focus on a dance performance. “That is something we’ve never done before,” said Liz Weldon, Nike’s vice chairman of world women’s brand management. “Paris is a vital key city for us with the Olympics being there...
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22 Jun

Billionaire Boys Club to Open Retro Diner Pop-up in Paris

SHORT ORDER: Those hankering for an American eatery during Paris Men’s Fashion Week can have their dream turn to reality Friday, due to Billionaire Boys Club’s first pop-up diner, nestled in Dover Street Market’s 3537 cultural center. There, the brand has conceived a retro diner, replete with red vinyl seats, a black-and-white checked floor, indoor/outdoor seating, plus and a menu including baked goods, similar to whoopee pie and homemade pop tarts, plus hotdogs and low. (American caterers were brought in for the fare.) The sign atop a glowing wall clock reads: Satellite Diner — eat in, take out. Even the woodgrain here feels authentic. “The brand’s roots are from this mid-century inspiration, with Googie architecture and Americana, but through a Japanese vision...
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21 Jun

Two People Missing After Blast Destroys U.S. Fashion School

PARIS — Two persons are reported missing after an explosion in Paris on Wednesday destroyed a constructing that was home to the Paris American Academy school, French officials said. French Interior Minister Gérald Darmanin said 37 people were injured, 4 of them seriously, within the blast, the reason for which has yet to be determined. Firefighters will work through the night to look for potential victims, he said. “We will not be certain that these persons are missing,” said Darmanin. “It's due to this fact possible that we are going to find bodies or people who find themselves still alive tonight.” The explosion occurred just before 5 p.m. local time at 277 Rue Saint-Jacques, in keeping with Paris police chief Laurent Nunez. The hearth...
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16 Jun

Adidas to Host ‘Samba Café’ Pop-Up Event With Pharrell

NEW KICKS: Adidas Originals is teaming up with Pharrell Williams to open a three-day pop-up during Paris Fashion Week Men’s next week dedicated to the athletic brand’s red-hot Samba sneaker. Based on Adidas, the event will have a good time Williams’ long-standing partnership with the brand and can feature an exclusive release of three recent colorways of the Humanrace Samba. Called “Samba Café,” the event will happen inside The Broken Arm boutique, positioned at 12 Rue Perrée, from Thursday, June 22 to Saturday, June 24. Every day on the café, a limited quantity of Sambas by Pharrell might be available for purchase on a primary come, first serve basis. The space will even invite visitors into the world of the Humanrace Samba through...
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