Featured Posts

To top
Title Image

Janeiro Tag

29 May

Sol de Janeiro CEO Heela Yang Ignores External Noise

Sol de Janeiro CEO Heela Yang Ignores External Noise
“Whenever you look internally and hyperfocus on what really matters — ignore all of the external noise — you possibly can construct a meaningful business,” said Heela Yang, chief executive officer and cofounder of Sol de Janeiro. She should know. By doing just that, Yang has catapulted her brand into superstar sales status. Yang first had the concept for Sol de Janeiro shortly after moving to Rio de Janeiro. While on a Brazilian beach during her pregnancy, she noticed everyone round her — women of all shapes, sizes, colours and ethnicities — “all wearing tiny little bikinis and having one of the best time of their lives,” said Yang. They were celebrating who they're, and the here and now. People mixed body oil...
Continue reading
11 Feb

Sol de Janeiro Pops Up in Los Angeles, Recent

Sol de Janeiro Pops Up in Los Angeles, Recent
Sol de Janeiro Pops Up in Los Angeles Sol de Janeiro is kicking off its first pop-ups. As a part of promotions of the Bum Bum Body Firmeza Oil, the body and hair care brand is unveiling pop-ups in Recent York and Los Angeles. The previous will open its doors from Friday to Feb. 21, while the latter will happen Saturday. The activations are part of a bigger technique to capitalize on brick-and-mortar traffic. We’ve built a number of awareness with increasingly consumers, and we would like to begin engaging with our consumers in person,” said Anne Talley, the brand’s general manager, Americas. “Consumers are coming into the stores, and we had incredible growth in brick-and-mortar this yr.” The pop-up may also teach shoppers...
Continue reading