Just call him Jay3lle.
Pronounced jay-elle, that’s the brand new name by which Johan Lindeberg will now be known.
On Thursday, the Swedish designer and photographer, who cut his teeth at Diesel before creating the J.Lindeberg and Blk Dnm brands, said that he'll now be known professionally as Jay3lle.
“It has been complicated to make use of my personal name in my creative work when my name is on a brand I’m not involved with,” he said. “I actually have found a latest freedom in Jay3lle: a latest name and the start of a latest chapter of my profession.”
Reached at his design studio outside Stockholm, the designer added: “It’s time for a latest chapter. I’m not involved in J.Lindeberg or Blk Dnm...
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