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13 Nov

Karla Otto CEO Alexander Werz Launches Wellness Brand –

For Alexander Werz, recent brand AWvi is all about beauty from the within out. The skincare meets wellness line, which launches in retail on Nov. 29 and direct-to-consumer in mid-January, includes 4 stock keeping units: the Skin Biotic, $72, an ingestible probiotic; the Gentle Cleanser, $54, a hydrating wash; the Power Serum, $164, a smoothing and plumping treatment, and the Energetic Cream, $144, a wealthy but not greasy moisturizer. Werz, public relations firm Karla Otto’s chief executive officer and partner, said he’s been inspired by a slew of brands during his 30-plus-year profession, but one thing remained consistent: an lively lifestyle. Wellness routines, including skincare and supplementation, became much more vital for Werz during and after the COVID-19 pandemic. Nevertheless,...
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14 Dec

Prabal, Aurora Vice Chairs of CFDA, Karla Welch’s Amazon

Aurora Vice Chairs
Aurora Vice Chairs CFDA NAMES VICE CHAIRS: Aurora Vice Chairs The Council of Fashion Designers of America unanimously elected Prabal Gurung and Aurora James as vice chairs, Maria Cornejo as secretary, and Stacey Bendet Eisner as treasurer at its semiannual board meeting Tuesday. They'll start their roles on Jan. 1 when Thom Browne assumes his post as chairman of the CFDA. As reported, Browne succeeds Tom Ford, who finished his three-year term on May 31. Since then, Steven Kolb, chief executive officer of the CFDA, has been serving as interim chair of the CFDA. Previously, Tracy Reese was vice chair, Vera Wang was secretary, and Stan Herman was treasurer. Tuesday’s meeting was the primary in-person one because the outbreak of COVID-19 and was held at...
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13 Dec

Karla Welch Talks Working With Amazon Style and Styling

Karla Welch is bringing her styling expertise to Amazon Style. The celebrity fashion stylist, who works with Olivia Wilde, Tracee Ellis Ross, Hailey and Justin Bieber and others, is joining forces with the e-commerce giant on its Color Me Curated pop-up on the Americana at Brand in Glendale, California, that provides shoppers free color evaluation consultations where they determine which seasonal color palette is most flattering on them. Amazon Fashion also teamed with color expert Mariana Marques, who focuses on color evaluation, for the initiative. The pop-up runs from Tuesday to Friday. After shoppers receive their color evaluation consultation, they'll shop from collections Welch curated for every seasonal color palette on the pop-up.  “It’s a fantastic stepping point,” Welch said about color evaluation. “I...
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