Launch – Page 12 – Beautifaire

24 May

EXCLUSIVE: Laneige to Launch First Virtual Store With Obsess

Popular luxury K-beauty brand Laneige is about to launch its first immersive virtual store, due to its partnership with experiential commerce firm Obsess, company representatives told WWD. The hydration skincare company is ready to announce the launch sometime on Tuesday. One draft of the discharge seen by WWD highlights features comparable to exclusive behind-the-scenes content with actress Sydney Sweeney, in addition to the brand new Water Bank Blue Hyaluronic collection. When it comes to the environment, shoppers can expect to see a five-room layout decked out with animations, 360-degree video, gamified features and integrated checkout. The shop’s themed multiroom setup allows the brand to deal with specific skincare collections. “The virtual store is a strong customer engagement tool that may allow shoppers to...

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23 May

Bath & Body Works to Launch Laundry Detergent, Scent

by Beautifaire101

Beauty, Featured

Bath & Body Works to Launch Laundry Detergent, Scent

Bath & Body Works is entering fabric care. The corporate will debut its first laundry detergents and scent boosters online and in 80 stores this fall, with plans to later introduce fabric softeners and other products inside the category. “The client was asking [for fabric care], and we began to take a look at the market, which is over a $13 billion market, and we don’t own any share in it — as a market leader, we thought we had an enormous opportunity,” said Julie Rosen, president of Bath & Body Works. From now through May 29, members of the Bath & Body Works loyalty program can vote for which Bath & Body Works fragrances they would really like...

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21 May

Blackpink’s Jennie Celebrates Launch of Her Calvin Klein Capsule

by Beauty Tips

Fashion, Featured

Blackpink’s Jennie Celebrates Launch of Her Calvin Klein Capsule

Fans lined the road for hours in Seoul Wednesday to catch a glimpse of Jennie Kim when she arrived at a celebration to rejoice her latest capsule, Jennie for Calvin Klein. The invitation-only event, attended by 400 people, was held at Scene Seoul in Seongsu-dong, the town’s hotspot for creatives. Jennie greeted the guests wearing the knit minidress in sheer lilac from the limited-edition capsule. Calvin Klein brand ambassador Jung Kook of BTS — who’s also a Calvin Klein Jeans and Underwear ambassador — also attended the event, which featured performances by DJ sister duo Simi and Haze Khadra. Jung Kook on the Calvin Klein party. Joongsan Yang and Aaron Park, courtesy of Calvin Klein As a part of the festivities, guests could view...

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19 May

Chopard to Launch Couture Collection

by Beauty Tips

Fashion, Featured

CANNES — After dressing the necks of essentially the most famous women in its jewels, Chopard is launching a couture line of gowns, minis and jumpsuits ready for the red carpet. Chopard copresident and artistic director Caroline Scheufele is the mastermind behind the road, which can consist of fifty looks. The corporate will stage a runway show throughout the Cannes Film Festival. Dubbed “Caroline’s Couture,” the gathering is designed in silhouettes that are supposed to complement jewelry. Scheufele spearheaded the event of the gathering, working with a team of couturiers, and pieces are supposed to coordinate and work together over time. “I desired to create a set for girls who, like me, want to decorate in a way that's fully aligned with who they're...

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