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15 May

EXCLUSIVE: Brandon Blackwood to Launch First Swimwear Line

EXCLUSIVE: Brandon Blackwood to Launch First Swimwear Line
Brandon Blackwood’s expansion will not be slowing anytime soon. The viral accessories designer is launching his first swimwear line on Friday. Blackwood has applied the identical classic, color-focused perspective that made his handbag designs famous to a spread of bathing suit styles. Speaking by phone, the designer said that while some might imagine swim is an unusual category for his brand, it’s quite the other. Blackwood made a reputation for himself on the web and continues to utilize social media to interact together with his community and poll consumers on their needs and desires. One thing he noticed is that, “every summer we saw people posting their travels and really cool content with the baggage, numerous the time wearing swimsuits.” In an effort to...
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12 May

Massimo Alba, Garrett Leight California Optical Launch Eyewear Collaboration 

Massimo Alba, Garrett Leight California Optical Launch Eyewear Collaboration 
FIRST SUN: Massimo Alba has partnered with Garrett Leight California Optical, or GLCO, for its first eyewear collaboration ever. In sync with the understated luxury and casual elegance of the independent fashion brand launched by the namesake designer in 2006, the capsule collection hinges on a single, sober style crafted in acetate and defined by a double bridge. Inspired by a classic Seventies frame owned by Alba himself, the sunglass design is obtainable within the three colorways Brera, Sole and Luce, indicating shades in black, green and burnt red, respectively. An optical version will even be available exclusively at GLCO’s units. The Massimo Alba x GLCO eyewear capsule collection. Courtesy of Massimo Alba Every bit is embellished with a small golden clover engraved on the temple, along...
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9 May

Hugo Boss to Launch Denim-skewed Collection Called Hugo Blue

Hugo Boss to Launch Denim-skewed Collection Called Hugo Blue
Hugo Boss is shining a light-weight on denim. As a part of a brand refresh that began last 12 months, the German company is launching Hugo Blue, a set dedicated to denim that may debut in the summertime of 2024. The brand new line will sport the Hugo logo in blue and is targeted to young men and girls. It's inspired by street culture and can feature jeans together with jerseys, knitwear, outerwear and accessories. A number of the pieces will probably be unisex. “According to our latest brand direction and 24/7 approach, we're repeatedly expanding our range of casualwear offerings,” said Daniel Grieder, chief executive officer of Hugo Boss. “Constructing on the successful brand refresh of Hugo, it was a natural step...
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7 May

Dedcool and Jen Atkin’s Ouai Launch Melrose Place Laundry

Dedcool and Jen Atkin’s Ouai Launch Melrose Place Laundry
Dedcool founder Carina Chaz actually really likes laundry day. At the very least she’s began to since expanding her nice fragrance brand to incorporate a line of detergents — dubbed Dedtergents — which aim to raise the at-times mundane task of doing laundry through unexpected scents and eco-friendly formulas. And on Tuesday, Jen Atkin’s Ouai is getting in on the motion, too: The hair care brand has partnered with Chaz to bring its loved Melrose Place fragrance — which incorporates notes of bergamot, lychee, cedarwood and white musk — to the Dedtergent game in a limited-edition Dedtergent retailing for $14 for two ounces or $35 for 32 ounces. “Fragrance is a big a part of Ouai’s DNA. We’ve long been massive...
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