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18 Jan

Kim Kardashian to Launch Color Cosmetics With Skkn by Kim

Kim Kardashian to Launch Color Cosmetics With Skkn by Kim
Kim Kardashian is bringing back color cosmetics, introducing Skkn by Kim Makeup on Jan. 26. “That’s my heart and soul and that’s where I began,” said Kardashian of color cosmetics, calling from her home in an exclusive interview prelaunch with WWD. She had just returned from a ski trip together with her children. “With 4 kids, it isn't chill,” she laughed, of the vacation break. “No, it was amazing. We skied. I’m glad they got that point in. But I’m very glad to be back to work.” Between shooting “American Horror Story: Delicate” — her biggest acting role up to now — Kardashian has been expanding her beauty company, applying learnings from her previous endeavors in color. “It’s at all times taking the expertise...
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11 Jan

Tatcha to Launch Silk Powder on Newness – WWD

Tatcha to Launch Silk Powder on Newness – WWD
On the heels of a giant 12 months for livestreaming in the wonder industry, Tatcha is jumping into the combination.  The skincare brand will probably be launching The Silk Powder, a recent skincare powder, on the wonder livestreaming platform Newness this week. It'll be on the market exclusively on Newness on March 4 before a wider launch on Tatcha.com and with Sephora on March 6 for $48. Tatcha is the primary brand to launch a product on the platform, each the brand and Newness confirmed. “Traditionally, product development and launches occur in silos — a brand develops a product, then they launch the product after which they tell their customers about it. We’re so excited to have Tatcha as the primary brand...
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24 Dec

Scarlett Johansson to Launch Beauty Line – WWD

Scarlett Johansson to Launch Beauty Line – WWD
The sport of celebrity beauty lines has dealt in a recent player — Scarlett Johansson. Johansson is the most recent in a string of celebrities slated to bring a beauty brand to market. It's the actress’ first play as an entrepreneur, and her unnamed line is predicted to launch in early 2022. “I’ve been fascinated by the transformative power of beauty since I used to be a toddler. My mother instilled in me a passion for self care from my early teenage years. Several years ago, I took a step back from my beauty deals with the goal of making something true to me. The result's a clean, accessible approach to beauty,” Johansson said in a press release. The road is being funded...
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18 Dec

Grace Gaustad, Jo Baker, Cristina Carlino launch Beauty Brand

Grace Gaustad, Jo Baker, Cristina Carlino launch Beauty Brand
While today’s brands are being tasked with reimagining their strategies to accommodate the rise of virtual realms and augmented reality, Bakeup, which launches this fall, will come to market with such technological advancements already embedded into its DNA.  “There isn't a beauty without disruption,” said Cristina Carlino, who founded Philosophy in 1996 and has teamed along with her 20-year-old daughter, singer-songwriter Grace Gaustad, celebrity makeup artist Jo Baker, It Cosmetics’ Christine Nevin and fellow Philosophy alumna Sarah Superfon for the creation of Bakeup. It’s the not-so-classic tale of just the best amount of cooks within the kitchen: Baker, the artist; Gaustad, the muse, and Carlino, Nevin and Superfon, the seasoned strategic masterminds behind all of it. The self-described “digital-first” brand seeks...
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