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Launch Tag

28 Nov

Zara, Guido Palau Collaborate to Launch Hair Products –

Zara, Guido Palau Collaborate to Launch Hair Products –
Zara is fortifying its beauty lineup with hair products — and has tapped seasoned hairstylist Guido Palau to achieve this. The corporate is introducing Zara Hair on Nov. 30, a boxed set including a gold gel, a gold glitter spray, a gold bobby pin and a gold comb that may retail for $49.90 in stores and online. Palau, who designed the products, said they're the primary of many. “That is the start of a complete rollout of products we’ll be doing, which drops next yr,” Palau said. “It is a teaser, something we thought we’d do for the vacations as a fun gifting idea and entering into the vacation season.” As reported, sales for hair products are still on the rise —...
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11 Nov

Tampax, Flamingo and Luna Day by day Launch Women’s

Tampax, Flamingo and Luna Day by day Launch Women’s
Personal care brands are tackling the ladies’s health taboo. Last month, eight women’s health brands, led by period care company August, banded together to soak up the tax placed on menstrual products. Now, Flamingo, Luna Day by day and Tampax are announcing their very own projects to offer education and destigmatize the conversation around women’s health. For Luna Day by day, which has grown 1,070 percent during the last 12 months, education is available in the shape of a hotline and a world campaign highlighting the word vulva, created in partnership with psychosexual therapy expert Annabelle Knight.  “The campaign was born out of this insight from our research [that] women are more embarrassed to confer with family and friends about their vulvas than...
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6 Oct

Ami Colé’s Latest Launch Embodies Joy – Essence

Ami Colé’s Latest Launch Embodies Joy – Essence
courtesy of Ami Colé In 2019, Senegalese-American beauty expert Diarrha N’Diaye-Mbaye founded Ami Colé– a clean beauty brand celebrating melanin-rich skin. “It’s incredible to observe this baby grow. Most notably, I'm moved by what Ami Colé means to my community,” N’Diaye-Mbaye tells ESSENCE. From their bestselling Tinted Moisturizer to the beloved Lip Treatment Oil, the brand has made their mark. “We’ve increased our footprint partnership with Sephora and are excited to explore international opportunities within the near future,” she says. “I'm most happy with the team that has been constructing this with us.”  Their latest launch? The clean beauty brand created Lid Joy, a liquid matte eyeshadow for melanin-rich skin. “It’s like jewelry but to your lids,” she says. “I desired to...
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2 Oct

True Botanicals Taps Into the U.K. Market With Cult

True Botanicals Taps Into the U.K. Market With Cult
LONDON — As clean beauty brand True Botanicals gets closer to its 10-year anniversary next yr, the brand has one thing on its mind: the U.K. market. So, the brand launched exclusively with retailer Cult Beauty. “We noticed that traffic to our site was from the U.K. specifically and that our bio-holistic approach to skincare was resonating,” said Hillary Peterson, founding father of True Botanicals, in an interview. The choice to partner up with Cult Beauty was resulting from its “high end positioning” and since the location is a “trusted source” for beauty, she said. The retailer is leaning into conscious beauty, which aligns with Peterson’s values for her brand, she noted. “They're a digitally native brand, identical to we're, so it just made a...
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