Il Makiage Parent Company Launches SpoiledChild Wellness Brand

2 Apr

Oddity, the parent company behind Il Makiage, has made its second strike in beauty. The corporate, which counts strong technological capabilities as its key differentiator, is launching its second brand on Wednesday. Called SpoiledChild, the brand will launch directly on its website with 17 refillable stock keeping units across hair care and skincare, priced from $45 to $95. SpoiledChild marks Oddity’s pivot to a multibrand beauty business, with it only sharing management and technology with Il Makiage. “The one thing that's shared between Il Makiage and SpoiledChild is the tech side, and the tech team provides services to construct each brands,” said Oran Holtzman, Oddity’s chief executive officer. “We launched Il Makiage in 2018 as a d-to-c beauty brand, and three to...

0 Comments

1 Apr

LeBron James’ Recent Men’s Grooming Line, The Shop, Launches

by Beautifaire101

Beauty, Featured

LeBron James’ Recent Men’s Grooming Line, The Shop, Launches

The Shop has landed. The lads’s grooming line, developed by LeBron James‘ and Maverick Carter’s The SpringHill Company alongside Parlux, is now available in an estimated 1,600 Walmart doors. “The initial inspiration for the road was what we, ourselves, desired to see from men’s grooming,” said Paul Rivera, cocreator of The Shop, adding that the event process began with a roundtable discussion featuring TSHC team members of all seniority levels to evaluate white space out there. “We had everyone from interns to LeBron — old, young, white, Black — a really diverse group. And we realized, ‘Hey, there are a variety of young people intimidated by the space — so what should that men’s grooming journey appear to be?'” Comprising...

0 Comments

29 Mar

British Beauty Council Launches Recent Theme, Census and Membership

by Beautifaire101

Beauty, Featured

British Beauty Council Launches Recent Theme, Census and Membership

LONDON — On Wednesday morning, the British Beauty Council gathered a crowd of beauty enthusiasts at The Petersham — including celebrity hairstylist Sam McKnight, makeup artist Ruby Hammer and directors of beauty agencies and firms — to unveil “A Beauty Industry That Looks Like You,” the theme for the 12 months. The council is putting together a beauty census that kicks off at the tip of the month to vary the perception around working in beauty. The research project will reach everyone from salon shop floors to industry giants similar to L’Oréal and Estée Lauder. The census can even be open to consumers to gauge how they perceive the sweetness industry. “Beauty really does ‘appear like you’ and we'd like to know what...

0 Comments

28 Mar

Travis Barker of Blink-182 Launches Tattoo After Care Products

by Beautifaire101

Beauty, Featured

Travis Barker of Blink-182 Launches Tattoo After Care Products

Relating to tattoos, Travis Barker means business. Literally. The Blink-182 drummer, who's currently on tour, is launching a Tattoo Aftercare Collection under his brand Barker Wellness. The road features a Tattoo Aftercare Balm, $20, to support healing, and a Tattoo Butter, $22, to moisturize the skin and enhance the ink’s vibrancy with key ingredients like jojoba oil and shea butter. Barker Wellness Tattoo Aftercare Balm Courtesy “Given my love for tattoos, the launch of the Tattoo Aftercare Collection was the natural next step for Barker Wellness,” Barker said. “I’m excited to supply tattoo enthusiasts with products that reflect each my passion for clean wellness products and my understanding of the art of tattooing. These products offer one of the best look...

0 Comments