Hempress Hygienics Launches With Sustainable Hemp Products

25 Feb

For brand spanking new personal care brand Hempress Hygienics, hemp is the fiber of the longer term. The brand, which launches Tuesday with menstrual and private care products, was founded by Marilyn Austin and Mckenna Avery, who began working on the brand while they were college students in 2019. “I used to be attending Oregon State University on the time where we had a Hemp Innovation Center, and it was the identical yr hemp was legalized in 2019, so there was a number of research and conversation happening on campus about all the advantages of hemp, which really piqued my interest,” said Austin. “[We] thought it could be a very amazing fiber to utilize in a business setting.” Hempress Hygienics founders Marilyn Austin...

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26 Jan

Beach House Launches Enterprise Arm

by Beautifaire101

Beauty, Featured

With annual revenue set to surpass $250 million this yr from their homemade brands, Beach House Group is branching out. The Los Angeles-based brand incubator chargeable for Pattern with Tracee Ellis Ross, Moon Oral Beauty with Kendall Jenner and Odell Beckham Jr. and Florence By Mills with Millie Bobby Brown is moving into investing in what it describes as a non-traditional route with the launch of Beach House Ventures. Unlike the strategics’ enterprise funds that are mainly widely spread across small, minority and hands-off investments, Beach House Ventures will make most often majority investments and plans to be very hands-on. Investments are expected to on average range between $2 million and $10 million per brand. “We just feel we might be rocket fuel...

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18 Jan

Maybelline Launches ‘Clean’ Green Edition Makeup

by Beautifaire101

Beauty, Featured

Maybelline Launches ‘Clean’ Green Edition Makeup

“Clean” beauty has gained a latest competitor within the mass market — Maybelline Recent York. The L’Oréal-owned brand, which WWD reported is makeup’s largest brand, is launching a latest collection of color cosmetics, called “Green Edition.” The products are vegan, and are formulated without parabens, petrolatum, formaldehyde, silicones, the preservative BHT and mineral oil, and promise to maintain a minimum of 70 percent natural-origin ingredients. The debut assortment includes the Superdrop Tinted Oil, Balmy Lip Blush and Mega Mousse Mascara, and can launch within the U.S. in the primary quarter, starting with the mascara and tinted oil by January 2022. The total line will probably be available in full distribution by March, which is able to include eight shades of the tinted...

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9 Jan

Pharrell’s Humanrace Launches Body Cream – WWD

by Beautifaire101

Beauty, Featured

Pharrell’s Humanrace Launches Body Cream – WWD

Humanrace, the product company cofounded by Pharrell Williams, goes larger on body care. The brand will introduce the Humidifying Body Cream on its website on Thursday. It's priced at $54 for the total product, and $50 for refills. It's an extension of the brand’s Humidifying Face Cream, one in all its first stock keeping units. “The Humidifying Face Cream has been a real winner for us,” said Rachel Muscat, Humanrace’s cofounder and president. “We’ve won awards for it and it continues to be one where we have now each female and male consumers coming to us.” The brand includes snow mushroom extract, which Muscat said works in a different way depending on users’ skin types. The body cream, nevertheless, also includes bakuchiol, a...

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