Launches – Page 9 – Beautifaire

14 Dec

Nudeskin by Nudestix Launches in Ulta Stores – WWD

Nudestix is taking its skincare line, Nudeskin, to latest heights. The road, which launched in 2020 and was developed with the assistance of dermatologist Jason Emer, will probably be landing in 626 Ulta Beauty doors and 364 Ulta and Goal shops-in-shop, starting July 31. Based on Jenny Frankel, who's the chief executive officer of Nudestix and cofounded the brand alongside her daughters, Taylor and Ally Frankel, in 2014, the launch is among the many brand’s key focuses for the yr, and a part of its larger effort to extend its brick-and-mortar penetration. “We actually are in full COVID-19 recovery,” Frankel said. “What’s really fueling us, I feel, is that this minimalist approach to beauty that, before COVID-19, was more of a trend, and...

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12 Dec

Jessica Alba’s Honest Beauty Launches in Ulta Stores –

by Beautifaire101

Beauty, Featured

Jessica Alba’s Honest Beauty Launches in Ulta Stores –

Honest Beauty is expanding in-store at Ulta Beauty, with official rollout starting Sunday. “The rollout strategy was at all times to launch online initially after which find the suitable retail partners that basically believed in our mission around clean and sustainable practices and go in on constructing this awareness and meeting the necessity of this consumer,” said Jessica Alba, who launched The Honest Company in 2012 in partnership with entrepreneurs Christopher Gavigan, Brian Lee and Sean Kane. It was in 2015 that Alba unveiled Honest Beauty, expanding from baby and household goods into skin and private care. The road was revamped in 2018, the 12 months the corporate opened an in-house lab, and in 2021 — when The Honest Company went public...

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10 Dec

Thrive Market Launches F.a.e. Beauty, Hair Brand – WWD

by Beautifaire101

Beauty, Featured

Thrive Market goes greater on beauty, starting with its first brand. Called F.a.e. — which stands for “for all, in every single place” — the brand launches Tuesday on the health membership platform’s website with 26 stockkeeping units across face, body and hair care. Prices range from $6.99 for body and hair care to $9.99 for facial oils. Launching with a big selection of products was by design, said Christine McNerney, senior director of merchandising, home, health and sweetness at Thrive Market. “It was intentional in trying to satisfy our member in any a part of their routine, whether within the shower with hair care or with facial oils in skincare,” she said. “It ties back to our core mission, we’re a...

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7 Dec

The Estée Lauder Cos. Launches App to Help Visually

by Beautifaire101

Beauty, Featured

The Estée Lauder Cos. Launches App to Help Visually

LONDON — The Estée Lauder Cos. U.K. and Ireland has pulled AR and AI out of gaming and the metaverse to resolve real-world challenges by making a mobile app aimed toward helping visually impaired people apply makeup. The Voice-Enabled Makeup Assistant app desires to help customers apply cosmetics easily and confidently and enable “further self-expression and self-empowerment through their relationship with makeup,” the corporate said Wednesday. Lauder said the app’s “smart mirror” technology is driven by its AR and AI capabilities, and was developed using machine learning. The corporate said it developed the app “while connecting with visually impaired consumers who expressed the necessity for technology that may empower them with more independence to use their makeup with confidence.” VMA uses voice instruction technologies...

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