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11 Oct

Sephora Tops List of Media Placements, Mentions

In the most recent research from Launchmetrics, which ranks media placements and mentions across different channels (or “voices” as the corporate describes it) using a proprietary algorithm called media impact value, beauty retailers Sephora and Ulta Beauty took the highest two spots for the June through September period. Sephora delivered a MIV of $264 million, while second place Ulta Beauty got here in with $123 million. Media placements for Sephora got here in at 61,600, while Ulta Beauty totaled 26,900. Nordstrom ranked third for the period and was followed by Asos, Farfetch, and Net-a-porter. See the chart below for the entire top 20 list of firms ranked. In an evaluation of the outcomes, researchers at Launchmetrics said online and Instagram were the...
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29 Aug

On Your Next London Luxury List: Do Something Royal

Search travel to Europe as of late and a deluge of negative headlines will make you rethink your summer vacation. From consistent airline cancelations, overcrowded airports and an almost guarantee your luggage won’t arrive with you, getting on a flight overseas requires a hope, prayer and a great deal of patience. Savvy traveler Helecia Williams isn’t letting the airline industry woes keep her from living her best life abroad. The Houston-based content creator, who vlogs as iknowlee on social media, just ticked off London from her travel bucket list for the yr. (Yes, she has a yearly travel wish list and by the tip of 2022 she plans on visiting Costa Rica and Morocco.) Williams booked her first trip to the...
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25 Aug

The July Launch List Got here In With A

July begins with a bang, not only due to the fireworks that accompany Independence Day but in addition due to the big selection of products that were launched in preparation for the new summer days ahead. National Nude Day was celebrated on July 14 with the goal of raising awareness about our bodies and inspiring us to embrace the skin we’re in. We’d be remiss if we didn’t mention that now could be the perfect time to speculate in our skincare in order that we appreciate what we see once we glance within the mirror. July can be the month once we pucker up and showcase our greatest lipstick shades because it’s National Lipstick Day (July 29). These stunning hues had all...
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