L’Oréal Professionnel has inked a specialty retail partnership with Sephora.
The brand is entering 26 Sephora doors with six collections, including its Metal Detox, Curl Expression, Vitamino, Silver, Absolut Repair and Prolonger franchises. They'll debut online Aug. 8 and in-store in Aug. 16.
Mounia Tahiri, the brand’s general manager, said the partnership comes at a time of growth for the brand. “We’ve been very focused on our ranges that not everybody has — those based on our expertise as [a leading] skilled brand,” Tahiri said. “It’s really paying off — this yr might be going to be our record growth yr, and last yr, we had a really strong yr.”
“Our relationships with the salons is evident and solid. They will really see...
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