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2 Apr

Il Makiage Parent Company Launches SpoiledChild Wellness Brand

Oddity, the parent company behind Il Makiage, has made its second strike in beauty. The corporate, which counts strong technological capabilities as its key differentiator, is launching its second brand on Wednesday. Called SpoiledChild, the brand will launch directly on its website with 17 refillable stock keeping units across hair care and skincare, priced from $45 to $95. SpoiledChild marks Oddity’s pivot to a multibrand beauty business, with it only sharing management and technology with Il Makiage. “The one thing that's shared between Il Makiage and SpoiledChild is the tech side, and the tech team provides services to construct each brands,” said Oran Holtzman, Oddity’s chief executive officer. “We launched Il Makiage in 2018 as a d-to-c beauty brand, and three to...
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17 Nov

Il Makiage Inks Multi-12 months Partnership with Arsenal Women’s

LONDON — Women’s soccer has been rapidly gaining momentum within the U.K. and Il Makiage is getting in on the motion. The Recent York-based brand has change into the official beauty partner of Arsenal Women, which relies at Emirates Stadium in London, England, and which is able to launch a multichannel campaign called “Concentrate on My Game Face.” Long within the shadow of their male counterparts, Arsenal Women has been breaking ticket sale records, garnering much public interest and inspiring young girls to get entangled in the game which has historically been dominated by male players. Arsenal Women is some of the globally recognized women’s football teams, and one in all the U.K.’s most successful, with 58 trophies. Il Makiage and Arsenal Women said...
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