While Amazon is well established within the prestige segment, the net giant sees an extra opportunity to grow. In the course of the WWD Beauty CEO Summit, Melis del Rey, Amazon general manager of U.S. stores, beauty, baby and sweetness technology, said the corporate is taking its Premium Beauty business to the subsequent level via brand partnerships.
Del Rey also said the corporate has been increase the category to present customers a luxury experience through beauty technology.
In a conversation with Jenny B. High quality, executive editor, beauty, of WWD and Beauty Inc, del Rey said with over 20 years of beauty experience, she is leading the charge to make Amazon Premium Beauty an industry leader and throughout the beauty tech domain....
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