Marketing – Page 2 – Beautifaire

31 May

This Beauty Marketing Platform Desires to Make Leveraging UGC

After debuting within the U.K. one yr ago, Community x Seen (CXS) will make its U.S. debut this Thursday. Developed by public relations and communications agency, Seen Group, the platform goals to attach nano creators (or those with fewer than 50,000 followers) with beauty brands to trial and review products, while creating user-generated content that might be distributed across myriad social and digital channels. “Seen only operates within the vertical of beauty, and over time we have now been inundated with people asking us how they'll get their start of their creator journeys,” said Jane Walsh, chief executive officer of Seen. “We saw an actual opportunity to harness those voices and create our own community.” For the reason that platform’s...

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25 May

Charlotte Blechman to Leave Role as Chief Marketing Officer

by Beauty Tips

Fashion, Featured

Charlotte Blechman to Leave Role as Chief Marketing Officer

With the acquisition of Tom Ford’s company by The Estée Lauder Cos., changes are afoot. Charlotte Blechman, chief marketing officer of Tom Ford International, who has worked closely with the designer since 1995 when he was at Gucci, is leaving Ford’s namesake company, effective May 31. She had been at Tom Ford since 2017, overseeing various departments from marketing to brand image and digital and was chargeable for all global promoting, visual display, customer relationship management, events, marketing, communications and marketing initiatives for your complete Tom Ford brand, including all licensed products comparable to beauty, eyewear and timepieces. Blechman also took on all philanthropic efforts, including the creation of the Tom Ford Plastic Innovation Prize, brand partnerships and dealing closely...

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9 May

Why Communications and Marketing Execs Are Getting CEO Jobs

by Beauty Tips

Fashion, Featured

Why Communications and Marketing Execs Are Getting CEO Jobs

Fashion’s future CEOs could be very familiar to the media crowd. A growing variety of communications and marketing executives are entering the corner office, with Robert Triefus the most recent, attributable to assume the management helm of Italian outerwear firm Stone Island effective June 1, just one month after exiting Gucci as senior executive vp, corporate and brand strategy. The elevation last March of Dior’s Olivier Bialobos to deputy managing director accountable for global communication and image also underscores the crucial role of fashion’s storytellers, brand builders and image architects in a consumer-centric age. Siddhartha Shukla, deputy general manager of Lanvin, and Jenny Galimberti, chief executive officer of JW Anderson, are other examples of seasoned communication professionals now leading European fashion houses. Siddhartha Shukla Courtesy...

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3 May

Sephora U.S. Names Zena Srivatsa Arnold Chief Marketing Officer

by Beautifaire101

Beauty, Featured

Sephora U.S. Names Zena Srivatsa Arnold Chief Marketing Officer

Zena Srivatsa Arnold has been named chief marketing officer of Sephora U.S. She most recently served as senior vp, carbonated soft drinks at PepsiCo. Before that, she held senior marketing and management positions at Kimberly-Clark, Google, Kellogg Company and Proctor & Gamble. Sephora Americas president and chief executive officer Jean-André Rougeot noted in a memo seen by WWD that “with a knack for disruption, Zena brings extensive experience in not only constructing and growing brands, but driving initiatives that reach clients digitally. She brings that rare experience of each traditional consumer marketing and performance marketing.” Her appointment will take effect early summer, and follows a period of worldwide C-suite reshuffles at Sephora. Srivatsa Arnold’s predecessor, Deborah Yeh, transitioned solely to global chief purpose officer...

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