mass – Page 2 – Beautifaire

6 Jan

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

Macroeconomic concerns aren't any match for beauty’s mass market. Retailers, brand executives and analysts are anticipating an enormous 12 months ahead for the channel. Along with makeup — which began to rebound last 12 months — being fully back, mass market retailers have found latest ways to distinguish, making themselves able to capitalize on any trade-down amid an uncertain economic backdrop. Beauty manufacturers are also spotting growth across all of the categories through which they play. “The mass market is in a extremely interesting place,” said Wendy Liebmann, retail analyst and chief executive officer of WSL Strategic Retail, noting that while a recessionary environment will definitely affect consumer spend, brands and retailers stand to learn — so long as they've the fitting strategies...

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18 Nov

How Adult Pimples Is Driving a Mass Skin Care

by Beautifaire101

Beauty, Featured

How Adult Pimples Is Driving a Mass Skin Care

Emma Simon’s vanity is loaded with prestige beauty brands like Makeup by Mario, Nars and Charlotte Tilbury. But when, at age 29, she experienced her first pimples breakout, her dermatologist’s recommendations sent her to the pharmacy for brands like CeraVe, LaRoche-Posay, Neutrogena and Cetaphil. Simon shouldn't be the exception — older women are spurring sales increases of pimples in mass market stores. There's also a surge of sales in colloidal patches that provide a fast fix for Zoom calls or social engagements. Greater than 50 million Americans suffer from pimples, in response to the American Academy of Dermatology. Although the condition is normally related to teens, more mature consumers are trying to find remedies. Spate data reports searches for “perimenopause and pimples” grew...

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30 Jul

The Top-selling Prestige and Mass Fragrance Brands so Far

by Beautifaire101

Beauty, Featured

The Top-selling Prestige and Mass Fragrance Brands so Far

Fragrance is up. In response to Circana, the category saw 13 percent and 11 percent growth in dollar sales within the prestige and mass markets, respectively, in the course of the first half of 2023. “The mass numbers are so strong, it’s almost [growing at] the identical rate as prestige; that’s somewhat unusual because typically, fragrance on the mass side will not be as dynamic a market. Fragrance could be very much a prestige business,” said Larissa Jensen, vice chairman of beauty at Circana. While average price increases and latest innovation — like Maesa’s Advantageous’ry brand — are driving growth in mass dollar sales, the channel has seen a 3 percent decrease in unit sales in the course of the...

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24 Jun

A Breakdown of How Mass Beauty Sales Are Faring

by Beautifaire101

Beauty, Featured

A Breakdown of How Mass Beauty Sales Are Faring

Inflation could have cooled in May, in accordance with national figures, but as recently as April it was still impacting mass beauty, each positively and negatively, latest data from NIQ showed. “Across mass retail, we're seeing the key beauty categories are benefiting from inflation, with units lagging overall, but hefty price increases have kept dollar sales afloat,” said Anna Mayo, vice chairman of NIQ’s beauty vertical. She noted hair care unit sales particularly have been hit hard by double-digit price increases, that are conversely helping dollar sales within the category remain within the green. The unit and dollar sales performances of mass beauty by category in April, and the respective year-over-year average unit price changes. Makeup Eye Cosmetics: -4.2 percent, unit...

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