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4 Nov

The way to navigate distressing content on social media

by Beauty Tips
Beauty, Featured
The way to navigate distressing content on social media
The news and social media feeds are currently crammed with violence, extreme suffering and death. We asked experts for advice on staying informed while also taking care of ourselves If you might have found yourself crying greater than usual during the last month, you aren't alone. For lots of us, tears have are available in response to seeing violence inflicted on children, or while watching a press conference surrounded by dead bodies piled up outside of a hospital. Many of us have felt overwhelmed and anxious to a debilitating level; all-consumed by the constant stream of violence playing within the background of our comparatively protected, privileged lives. We're simply not equipped to handle...
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13 Oct

The Top 10 Beauty Firms by Earned Media Value

by Beautifaire101
Beauty, Featured
The Top 10 Beauty Firms by Earned Media Value
Makeup brands are still leading the charge in relation to earned media value. While nine out of the highest 10 brands by EMV saw month-over-month declines during August — namely attributable to a seasonal deceleration of launches — Profit Cosmetics saw a surge in momentum because of the late-July launch of its Fanfest Mascara. The brand netted $32.2 million EMV for the month, up 15 percent versus July. The #FanfestMascara was one in every of the brand’s top EMV-driving hashtags, netting $2.6 million EMV from 445 creators in August. “Historically, October and December are inclined to be big months for beauty EMV, largely attributable to Halloween and Christmas promotions,” said Alexander Rawitz, director of content marketing at CreatorIQ, Tribe Dynamics’...
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18 Sep

Tom Ford Taps Paolo Cigognini for Top Media, Communications Role

by Beautifaire101
Beauty, Featured
Tom Ford Taps Paolo Cigognini for Top Media, Communications Role
LONDON – Paolo Cigognini has been named senior vice chairman, global communications and media, at Tom Ford as a part of a series of appointments set to be announced today. WWD has learned that Rebecca Mason has taken on the role of senior vice chairman, global brand image at Tom Ford, which was founded by the namesake designer in 2005, and is wholly-owned by the Estée Lauder Firms. Each Cigognini and Mason joined the corporate late last month, and can work closely “to make sure brand image and communications are consistent and cohesive across all verticals of the worldwide luxury house including fashion, beauty and eyewear,” in response to the owners. Cigognini has twenty years of worldwide luxury marketing and communications experience, and...
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13 Sep

Georgina Rodriguez Drives $1 Million in Media Exposure for

by Beautifaire101
Beauty, Featured
Georgina Rodriguez Drives Million in Media Exposure for
Getty Considered one of Georgina Rodriguez’s Instagram posts generated $1.3 million in media exposure for Vetements and the Venice Film Festival, Launchmetrics revealed on Wednesday. Last week, the model and influencer shared her search for the premiere of “Enea,” which channeled Julia Roberts’ character in “Pretty Woman.” Rodriguez wore a draped off-the-shoulder gown with a floor-length train by Vetements, which she paired with white opera gloves and black platform boots. She also added ruby and white gold statement chokers from Pasquale Bruni. Rodriguez’s Instagram post racked up greater than 2 million likes. Georgina Rodriguez attends a red carpet for the movie “Enea” on the Venice Film Festival on Sept. 5 in Venice. Corbis via Getty Images Earlier this 12 months, Rodriguez generated $1.2 million for...
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