Media – Page 5 – Beautifaire

10 Jun

Top 10 Makeup Brands by Earned Media Value in

While a persistent decrease in overall influencer content has led to widespread declines in earned media value, brands like Tarte Cosmetics, Dior Beauty and Rare Beauty are each seeing standout momentum within the metric, which assigns a novel value to a chunk of content based on engagement. The revival of the #TrippinWithTarte era — the brand most recently whisked influencers away to Turks and Caicos in April, followed by a Formula 1 Miami Prix tour in May — has driven 58 percent year-over-year EMV growth for the brand even amidst allegations that trip attendees with smaller followings are usually not offered equal accommodations. “After much debate and controversy surrounding splashy influencer getaways like #TrippinWithTarte, it’s clear that creators and consumers still...

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12 May

Katy Perry, Kate Middleton Generated the Highest Media Value

by Beauty Tips

Fashion, Featured

Katy Perry, Kate Middleton Generated the Highest Media Value

LONDON — King Charles III’s coronation numbers are in. In accordance with reports from WeArisma, an influence analytics company, Katy Perry and Kate Middleton took the spot for essentially the most influential moments in the course of the coronation. Perry’s lilac Vivienne Westwood outfit generated a media value of $4.7 million, while Middleton’s Alexander McQueen gown had an engagement value of $349,700 based on a picture from Time magazine’s Instagram. Princess Charlotte and Catherine, Princess of Wales, in the course of the coronation of King Charles III and Queen Camilla on May 6 in London. Getty Images First Lady Jill Biden’s powder blue Ralph Lauren set was one other highlight with a $1 million media value. “British fashion and accessories have been highlighted to a worldwide...

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11 May

Chanel Tops All Brands at Met Gala With $110.7M

by Beautifaire101

Beauty, Featured

Chanel Tops All Brands at Met Gala With 0.7M

Christopher Polk for WWD The annual Met Gala, which raises funds for the Metropolitan Museum of Art’s Costume Institute, took place on the primary Monday in May, per its regular schedule. The theme for this yr’s event was “Karl Lagerfeld: A Line of Beauty,” honoring the late clothier Karl Lagerfeld. True to theme, most of the looks on this yr’s Met Gala red carpet paid homage to the designer, with attendees wearing a variety of tweed, which he repeatedly reinvented during his time as creative director of Chanel, in addition to many black-and-white ensembles, synonymous with Lagerfeld’s personal signature black-and-white suiting looks. Lagerfeld was Chanel’s creative director from 1983 until his death in 2019. Under his creative eye, the home became...

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14 Apr

Launchmetrics’ Top 10 Beauty Brands by Media Impact Value

by Beautifaire101

Beauty, Featured

Launchmetrics’ Top 10 Beauty Brands by Media Impact Value

Data from Launchmetrics demonstrates that with regards to media impact value, China and the U.S. are the highest markets driving value for prestige beauty brands, who're maximizing their gains within the regions namely via increasingly fine-tuned influencer strategies. “With China’s loosening of restrictions and the woke up economy, the region is attracting brands to reconnect with their aspirationally driven audiences, thus motivating [brands] to diversify their ambassador portfolios,” said Launchmetrics’ chief marketing officer, Alison Bringé. Launchmetrics’ MIV scoring system assesses the impact of a brand’s relevant media placements across channels, inclusive of paid, owned and earned mediums. While celebrity voices are indeed becoming less influential in propelling brand MIV scores, there have been a number of exceptions to the trend...

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