Metaverse – Page 3 – Beautifaire

27 Dec

Decentraland, the world’s largest user-owned and -operated virtual social world, has revealed the return of Metaverse Fashion Week, which can happen March 28 to 31. Pioneered by Decentraland and UNXD in collaboration with Spatial and Over, the week invites the worldwide community to experience the newest advancements in digital fashion and metaverse interoperability. The inaugural Metaverse Fashion Week, held last March, hosted greater than 108,000 individuals who explored the world of wearables and digital fashion. Brands similar to Tommy Hilfiger, Etro, Selfridges, Dolce & Gabbana, Guo Pei, Paco Rabanne and others participated. Each legacy fashion houses and recent digital fashion brands combined minted greater than 165,000 free wearables in the course of the event. While there have been technical glitches, it...

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23 Dec

NYX, iHeartMedia, Partner for Metaverse Activation on Roblox –

by Beautifaire101

Beauty, Featured

NYX, iHeartMedia, Partner for Metaverse Activation on Roblox –

NYX Skilled Makeup is expanding its presence within the metaverse with its latest partnership with iHeartMedia. The makeup brand’s spring 2023 collection shall be available for a virtual beauty experience in iHeartLand on Roblox. NYX has been committed to establishing its presence within the metaverse with experiences, like its recent and first-of-its-kind Meta-Pride parade this June, because it focuses on being a digital-forward brand. “Our community is manufactured from demanding consumers. There’s absolute confidence about that. They actually need virtual experiences and moments to attach, to interact and to essentially be inspired. It’s been critical for us to walk that walk and invent how makeup plays on this digital world. We’re embracing it,” NYX’s general manager Yasmin Dastmalchi previously told WWD. In...

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13 Dec

Within the metaverse, everyone looks the identical

by Beauty Tips

Beauty, Featured

Within the metaverse, everyone looks the identical

Virtual reality offers the likelihood to create the wonder looks of your wildest fantasies. But will it just find yourself making us more insecure than ever? From filters to followers, social media’s negative impact on our mental health has been well documented. Experts note a direct link between social media filters and lower self-esteem, and the way we appear online is increasingly distanced from how we present ourselves in our daily lives. The metaverse has the potential to make this even worse. Even though it could offer a chance for greater experimentation and an escape from oppressive beauty standards, it could also open the door to greater levels of perfectionism and self-criticism. We...

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8 Dec

Maybelline Latest York Takes On Metaverse – WWD

by Beautifaire101

Beauty, Featured

Maybelline Latest York Takes On Metaverse – WWD

The world’s biggest makeup brand is betting on the metaverse. Maybelline Latest York has sponsored a digital fashion competition within the virtual realm, which took place Thursday. Called “Fashioning Masculinity,” the competition’s aim is for its participants to “reflect on the redefinition of dressing masculine identities,” per an announcement from the brand. The initiative falls under Maybelline’s continued collaboration with Ready Player Me on makeup looks for metaverse avatars, along side hair styles from sister brand L’Oréal Professionnel. The competition was created in partnership with digital fashion brand Artisant, in addition to Jenny Metaverse Dao, a recent art collection within the space. The competition takes place on Spatial in Agora Space. The strategic goal of the sponsorship is to fulfill consumers where they're, said...

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