College basketball star Angel Reese is Mielle Organics’ newest ambassador.
In her role, the Louisiana State University forward will front the textured-hair care brand online and at in-person events, also curating a limited-edition bundle of her favorite Mielle products, available for purchase later this summer.
“We chosen Angel as a brand ambassador because our goal is to bridge the gap between sports and the wonder space,” said Monique Rodriguez, founder and chief executive officer of Mielle, which was acquired by P&G Beauty in January. “The boldness, boldness and resilience she embodies on and off the court are a number of the qualities we search for when we decide brand ambassadors — she’s inspirational.”
Mielle Organics founder and CEO Monique Rodriguez...
Continue reading
0 Comments