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15 Nov

Hate Floral Fragrances? Ellis Brooklyn Florist Perfume Might Change

Hate Floral Fragrances? Ellis Brooklyn Florist Perfume Might Change
The primary line on the web site’s copy for Ellis Brooklyn Florist Eau de Parfum exclaims that the scent “is a celebration of citrus floral.” On paper, because of this the fragrance is a celebration of my two least favorite categories of perfume. But two things drew me to call in a sample anyway: For one, it was created in collaboration with DSM-Firmenich principal perfumer Frank Voelklwho also worked on my two other favorite Ellis Brooklyn scents, After and Sun Fruit. For 2, the bottle is a pleasant shade of hot pink that stands out against my collection of otherwise mostly clear-glass-with-a-black-or-gold-cap fragrances.Sometimes, judging a book by its cover results in a positive final result. The primary sniff elicited from...
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1 Oct

Aárd Is Keeping Traditional Aleppo Soap Alive – Setting

Aárd Is Keeping Traditional Aleppo Soap Alive – Setting
Aárd Founded by Martina Carlson and Pauline Norden, Stockholm-based Aárd was born out of a shared frustration with the ever-expanding list of products and convoluted routines dictated by the beauty industry. Their mission was clear: to simplify beauty and haircare while emphasizing transparency, effectiveness, and a minimalist approach. Inspired by Hammam: Where Beauty Meets Minimalism Aárd’s founders found inspiration within the elegant and thoughtful beauty rituals of Hammam, the general public bathing houses scattered across the Middle East. In these ancient sanctuaries, they found a profound contrast to the overwhelming product-driven beauty culture they sought to vary. Hammam rituals prioritized quality over quantity, favouring a minimalist approach that focused on the essentials. It was here that the seeds of Aárd’s philosophy were sown. The Soapmaker’s Legacy:...
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5 Sep

Mind Games Debuts Soulmate Collection – WWD

Mind Games Debuts Soulmate Collection – WWD
Fragrance brand Mind Games is doubling its product offering with a recent collection. The brand, which was founded by fragrance licensee and distributor The Fragrance Group, is adding a set of unisex scents to its offering. Called Soulmate, the gathering entails 10 scents, priced at $375 each.  They launch within the brand’s existing distribution, which incorporates Neiman Marcus and Bergdorf Goodman, this week. It’s The Fragrance Group’s first fully owned brand, which debuted last 12 months. The corporate, which holds licenses for Tumi, Brioni, Christian Siriano and others, said with international expansion plans on the docket along with the debut of Soulmate, the business is on course to exceed $20 million in sales in 2023. The genesis of Mind Games began six years ago, said...
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