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30 Aug

LYS Beauty and Kultured Misfits Introduce Fashion Collaboration –

LYS Beauty and Kultured Misfits Introduce Fashion Collaboration –
Skincare-oriented makeup brand Lys Beauty and streetwear line Kultured Misfits have teamed up for a clothing capsule collection to commemorate National Black Business Month in September. Called Love Letters, the three-piece line embodies the brands’ shared ethos of self-love and features a black puffer vest jacket with detachable sleeves, a blush pink quarter-zip pullover, and embroidered joggers. Prices range from $85 to $125. “Each of our brands have mantras that talk to individuality and embracing who you might be in any respect times, and we felt like Love Letters is an extension of that,” said Lindsay Barnette, who founded Kultured Misfits in 2015 as a unisex clothing line and enters womenswear for the primary time with this collection. Lys...
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21 Aug

Misfits Names Darroll Jenkins Senior Vice President of Merchandise

Misfits Names Darroll Jenkins Senior Vice President of Merchandise
Misfits Gaming Group is further establishing a link with the style world with a latest appointment. The entertainment company known for its gaming and esports has named Darroll Jenkins senior vice chairman of merchandise and consumer products. Jenkins previously worked on the Los Angeles Clippers as head of merchandise and was formerly the director of planning at Skims, where he led the brand’s e-commerce launch and oversaw planning and brand development. At Misfits, Jenkins is tasked with fostering connections between the corporate and the style world. He'll oversee merchandise launches, including the upcoming introduction of Misfits’ end-to-end merchandise service for creators. “Collaborating with a team of experts, our aim is to forge real brands and develop products with boundless potential,” Jenkins said concerning...
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