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30 Aug

E.l.f. Beauty Acquires Naturium for $355 Million – WWD

by Beautifaire101
Beauty, Featured
After 18 consecutive quarters of growth amongst its brands, E.l.f. Beauty is expanding its portfolio. The parent company of E.l.f. Cosmetics, W3ll People and Keys Soulcare has signed an agreement to accumulate Naturium for $355 million, it revealed Tuesday. It’s a part of a broader strategy to present the corporate cachet in skin, which could comprise 18 percent of retail sales after the sale is accomplished, which is predicted to shut around Sept. 30. Naturium is sold at Goal, Amazon and Naturium.com, amongst other partners globally. It boasts a mean price of $18 per product, which include its hero body wash, vitamin C complex serum and moisturizer with SPF 50. The acquisition confirms an earlier WWD report that Naturium was mulling deal options....
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29 Aug

E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355

by Beauty Tips
Beauty
All products featured on Allure are independently chosen by our editors. Nonetheless, whenever you buy something through our retail links, we may earn an affiliate commission.Nature’s body washes flooded TikTok in late 2022 as folks rushed to their local Targets or computers to get their hands on its viral The Glow Getter Multi-Oil Hydrating Body Wash and The Smoother Glycolic Acid Exfoliating Body Wash. The skin- and body-care brand can be known for its other best-sellers, Vitamin C Complex Serum and Dew-Glow Moisturizer SPF 50. After making such big waves in such a brief period of time, the brand will likely be joining Well People and Keys Soulcare under the E.L.F. Beauty umbrella; the parent company announced on August 29...
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22 Apr

Skin Care Brand Naturium Said Considering Sale, Investment Options

by Beautifaire101
Beauty, Featured
Naturium’s owners are evaluating the brand’s deal options, in accordance with industry sources. The botanical-oriented masstige skincare brand is an element of The Center, founded by Ben Bennett in 2020, and is within the very early stages of working with investment bank Raymond James to contemplate its options, sources told WWD. Naturium sales are said to be around $70 million. Each The Center and Raymond James didn't reply to request for comment. Along with incubating Naturium, The Center acquired Make Beauty in 2021 and fragrance line Phlur in 2021. Last yr, it launched Saltaire, a private care brand created in collaboration with Iskra Lawrence, the U.S.-based British model and influencer. In 2021, The Center received a $15 million minority investment from Prelude Growth Partners. On the time...
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