Olaplex – Page 2 – Beautifaire

30 Sep

Olaplex is setting the record straight with its latest campaign. The campaign, which kicked off this week with the coordinated unboxing of its No. 3 bond-building treatment rebranded as “Oladupé,” means to catch the eyes of TikTok viewers. The purpose is that given Olaplex‘s myriad patents — north of 150 — the one brand that may effectively dupe Olaplex’s technology, is Olaplex. That time is made when the faux labels on Oladupé products are peeled off to disclose legitimate product. Consumers haven’t yet caught on. The TikTok hashtag #olaplexdupe has greater than 30 million views on the platform, for instance. “We're amongst essentially the most duped hair care brands,” said Olaplex chief executive officer JuE Wong. “We felt this was an opportune time...

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13 Sep

13 Best Hair-Care Deals at Walmart Beauty Glow-Up Event

by Beauty Tips

Beauty, Hair

Whether you wash your hair day by day or hold off to your every little thing showers, hair care is part of all of our lives, and one we take especially seriously as beauty editors. Though we will not realistically have Pantene commercial-worthy hair as often as we might like, we would like to nourish and protect our strands as much as we possibly can. Thankfully, Walmart's Beauty Glow Up Event is occurring now through September 24 to assist us avoid wasting bucks as we refresh our hair-care routines.Imagine this: Even with $50, you possibly can go on a bonafide shopping spree and totally revamp your hair-care and styling routines. There are tons of fan-favorite brands up for grabs, including...

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10 Aug

Olaplex Shares Tumble on Worse-Than-Expected Eranings – WWD

by Beautifaire101

Beauty, Featured

Cult hair care brand Olaplex’s shares slid as much as 25 percent in Tuesday morning trading after it cut forecasts as its second-quarter performance fell in need of Wall Street’s expectations, but offset a few of those losses later within the day. The corporate, which went public through an initial public offering in 2021, is forecasting net sales within the range of $445 million to $465 million for fiscal-year 2023. That is roughly $144 million lower than its previous forecast. JuE Wong, Olaplex’s president and chief executive officer, said: “We've got updated our assumptions for the rest of the yr and reduced our fiscal 2023 outlook. We're intently focused on stabilizing demand trends within the second half of 2023, while increasing and...

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10 Jul

Best Olaplex Deals at Nordstrom Anniversary Sale 2023: 20%

by Beauty Tips

Beauty, Hair

In the event you weren't already aware, an epic sale by the name of Nordstrom Anniversary Sale kicks off this July — and with it, pages and pages of beauty deals that make our heart rates spike with excitement. Nordstrom consistently serves up value-driven, exclusive sets only for this event, so you certainly don't desire to miss out. In any case, when else are you able to get award-winning hair-care brands like Olaplex at a reduction?Speaking of the Allure staff-beloved brand, we're taking this chance to spotlight a deal you only cannot refuse. Through the Anniversary Sale, which general shoppers can officially access on July 17 (or, as soon as July 11 for Nordstrom bank card members) through August 6,...

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