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10 Feb

Give Us The Busine$$: After Amassing An Online Following

Give Us The Busine “Hey, hoochies!” That’s the characteristic greeting Allyiah Gainer’s, 27, online followers have been welcomed by for nearly a decade where she ushers them into her life, sharing every part from dating advice, beauty suggestions or simply plain old quality time. She’s that good girlfriend we never knew we wanted. Due to her uncanny ability to make viewers feel as in the event that they’re walking through life right alongside her, Gainer has amassed a following of greater than 728k on YouTube, nearly 500k on Instagram, and 100k Twitter fans through charisma, candor and consistency. She posted her first video on YouTube in February 2015 while still enrolled at Florida A&M University and dealing as a part-time MAC makeup artist...
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6 Jan

Online Makeup Line Ami Colé Heads To Sephora Shelves

Ami Colé As you’re scrolling through Instagram, you may’ve seen this Black-owned brand appear steadily, especially when you’re a beauty obsessor. Since its launch in May 2021, Ami Colé has turn out to be a fan favorite garnering over 50 thousand followers on social media. To kick off the brand new 12 months, the road is moving from the cyber screen to Sephora shelves, joining the retail’s Clean at Sephora category.  In an announcement by Ami Colé founder Diarrha N’Diaye-Mbaye, she reminisces on her Sephora tenure from discovering brands and products to aiding women in securing a working regimen. In slightly below two years, her brand has found major success, joining forces with beauty’s biggest conglomerate. “I can’t consider that we're launching...
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29 Dec

Yoga Studio Y7 Launches Online Workout Platform – WWD

On Wednesday, music-driven premium yoga brand Y7 Studio launched a recent digital platform as a way to determine its overall omnichannel approach.  The brand new platform integrates synced music into all classes, as a part of a partnership with Universal Music Group. This may mark the primary digital yoga platform with synced music implemented into each class. Through the app, users can go for a digital-only or omnichannel membership if in addition they plan to go to studios in-person.  Y7 Studio now has six locations across Recent York and Los Angeles and is best known for its infrared heated yoga classes with highly curated playlists. With this recent digital platform, the brand plans to expand its reach and clientele outside of its...
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9 Nov

The contagiousness of insecurities: is sharing online actually caring?

Are we ‘normalising insecurities’ or simply giving young people recent ones? There was a time when opening up about insecurities on the web was widely praised, when people lauded it as starting necessary conversations, making celebrities more ‘human’ and helping the remainder of us feel higher about ourselves. But while breaking down physical stigmas and societal beauty standards can have been the initial goal of this sort of content, it’s taken a bizarre turn – now, it appears like we just discuss other people’s insecurities to feel higher about our own.  Last month, TikTok creator Bert sent out an open call on TikTok to “keep physical trait insecurities to yourself or to a specialised...
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