Parent – Beautifaire

2 Apr

Oddity, the parent company behind Il Makiage, has made its second strike in beauty. The corporate, which counts strong technological capabilities as its key differentiator, is launching its second brand on Wednesday. Called SpoiledChild, the brand will launch directly on its website with 17 refillable stock keeping units across hair care and skincare, priced from $45 to $95. SpoiledChild marks Oddity’s pivot to a multibrand beauty business, with it only sharing management and technology with Il Makiage. “The one thing that's shared between Il Makiage and SpoiledChild is the tech side, and the tech team provides services to construct each brands,” said Oran Holtzman, Oddity’s chief executive officer. “We launched Il Makiage in 2018 as a d-to-c beauty brand, and three to...

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12 Mar

Nailboo Parent Company Raises Money, Plans Recent Nail Products

by Beautifaire101

Beauty, Featured

Underlining Beauty, the parent company of Nailboo, has raised a $6 million seed round that it plans to make use of to scale up the business. The round was led by Peter Warnøe and Christian Tarp at Nordic Eye Enterprise Capital, a fund in Denmark. With the capital, Underlining intends to expand its direct-to-consumer business, create more product lines and launch in retail. At once Underlining operates three brands: TatBrow, Nailboo and Hide, a skincare line. The corporate relies in Miami, and was founded by Raz Romanescu. Amanda Johnson, the cofounder of Mented, joined Underlining as chief marketing officer in 2021. “We wish to turn out to be a worldwide consumer distribution company with a portfolio of iconic brands,” said Romanescu in an...

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23 Dec

Inside Operations at Ipsy’s Parent Company – WWD

by Beautifaire101

Beauty, Featured

When Ipsy launched in 2011, the corporate focused on shipping full-sized beauty products out to big-time beauty enthusiasts. It was during an era when YouTube-based makeup tutorials were on the rise, including those by Michelle Phan, Ipsy’s founder. The corporate’s launch followed Birchbox, but Ipsy’s mission — “to encourage everyone to specific their unique beauty” was different. “Our innovation got here in two fronts. One is sort of this angle that influencers really matter and are democratizing beauty…The opposite one that individuals don’t really speak about that much is, we were the primary to have a beauty quiz,” said Marcelo Camberos, chief executive officer of Ipsy parent company Beauty For All Industries. “You can not subscribe to Ipsy in any way, shape or...

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26 Nov

Saks Parent HBC Raises $340M Through ‘Real Estate Monetizations’

by Beautifaire101

Beauty, Featured

HBC has used its property savvy to secure one other $340 million in money that could be used to bolster its retail operations — and chief executive officer Richard Baker can also be using the sale as a possibility to underscore his company’s real estate backbone. “HBC is a holding company,” Baker told WWD in what become a Sunday explainer on his business empire. “Our largest business is our real estate business. Everyone seems to have forgotten that I used to be an actual estate guy, still am, and that HBC is primarily an actual estate company. We own $7 billion value of real estate. “We recurrently monetize, on a pre-organized campaign, our real estate assets,” he said. “We have now a...

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