Parfums Tag

BEAUTY FOLDER: Parfums Christian Dior has named Alexis Barichella its latest director of international communications, effective Jan. 4, WWD has learned. Previously, Barichella was senior vp at communications agency Karla Otto in Paris. His resume also includes stints at Maison Alaïa, Yves Salomon, Gucci, Lucien-Pellat Finet and Louis Vuitton, based on his LinkedIn profile. He has an MBA in luxury brand marketing and international management from the Institut Supérieur de Marketing du Luxe, a part of the EDC Paris Business School. Barichella takes over the position from Jérôme Pulis, and reports to Olivier Bialobos, One Dior chief communication and image officer, and functionally to Claudia Marcocci, brand general manager at Parfums Christian Dior. Cueing up closer coordination of its fashion and beauty activities, Bialobos...