Actress Emma Watson is modeling and directing the ad campaign for Prada Beauty’s latest fragrance, Symbole. The perfume is the primary under their latest Beauty line.
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Perfume Tag
It’s the stuff of birthday cakes and ’90s perfumes: Vanilla is nostalgia bottled, and this winter there are a lot of ways to spritz on sentimentality. Indie fragrance houses like Ellis Brooklyn and By/Rosie Jane are putting vanilla front and center of their launches. "You’d think we got together and were like, 'Hey, let’s all do vanilla,'" says Rosie Jane Johnstonthe perfumer behind her namesake brand. "But everyone gravitates emotionally toward the identical things."Right away, that’s one big olfactive craving for the times of mall hangouts and baking with mom. "With the chaos over the past three years, I wanted something completely uncomplicated; the ’90s were a more innocent time for me," says Johnston. "Everyone was wearing vanilla and every...
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Refillables are on the rise.
In keeping with data from Spate, searches for deodorant alongside “refillable” are at a monthly volume of 12,890 within the U.S, a 32 percent year-over-year increase.
Dove is the most-searched deodorant brand alongside “refillable,” garnering over 9,300 searches per thirty days, while Secret, Old Spice and natural deodorant brand Native follow suit, albeit with significantly lower average search volumes.
Searches for refillable perfumes have seen probably the most significant year-over-year growth, increasing by 60.7 percent, with brands similar to Mugler, Boucheron and Chanel seeing probably the most traction.
More area of interest are searches for refillable razors and candles, although when the previous do appear, it is usually alongside shaving brand Schick.
Searches for refillable shampoo, soap and conditioner have...
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