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16 Jun

Adidas to Host ‘Samba Café’ Pop-Up Event With Pharrell

Adidas to Host ‘Samba Café’ Pop-Up Event With Pharrell
NEW KICKS: Adidas Originals is teaming up with Pharrell Williams to open a three-day pop-up during Paris Fashion Week Men’s next week dedicated to the athletic brand’s red-hot Samba sneaker. Based on Adidas, the event will have a good time Williams’ long-standing partnership with the brand and can feature an exclusive release of three recent colorways of the Humanrace Samba. Called “Samba Café,” the event will happen inside The Broken Arm boutique, positioned at 12 Rue Perrée, from Thursday, June 22 to Saturday, June 24. Every day on the café, a limited quantity of Sambas by Pharrell might be available for purchase on a primary come, first serve basis. The space will even invite visitors into the world of the Humanrace Samba through...
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7 Dec

Pharrell Williams Launches Mighty Dream, A Latest Kind Of

Pharrell Williams Launches Mighty Dream, A Latest Kind Of
Imagine a world where issues that plague Black communities aren’t seen only as a “Black problem,” but as an American problem—where executive leaders at top corporations are emotionally and financially invested in repairing institutional inequalities. Imagine a culture by which structural racism is proactively addressed without the impetus of recorded Black trauma. Pharrell Williams goals to bring that world closer to reality with the launch of Mighty Dream, a creative advocacy agency for and by Black and Brown communities. The Grammy Award-winning producer teamed up with marketing and communications giant Edelman, and its sister agency UEG, to launch the agency. Mighty Dream goals to unravel the challenges facing marginalized communities through social motion campaigns, product development and policy change. By listening to...
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