“We've here the most effective shoes in the sport, the most effective shoes in the sport,” repeated German designer Philipp Plein on the launch party of his sneaker collaboration with Snoop Dogg — who’s taking the stage at PMC’s LA3C festival this weekend. His iPhone in hand, Plein filmed a close-up of the sparkly purple kicks, panning as much as Snoop’s smile. The rapper flashed a peace sign, blunt in mouth.
“But what's even higher is the guy who’s wearing the shoes,” Plein continued. “Take a look at this. Who’s that, baby? Who’s that?”
“Hello,” purred Snoop, playing along.
“And look, look who’s standing in front of me,” Plein went on, revealing musician Tommy Lee — who performed at Plein’s last show in...
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