Faced with mounting economic turmoil, beauty sales aren’t faltering yet.
In keeping with data from Circana, prestige beauty sales reached $6.6 billion throughout the first quarter, up 16 percent from the identical period last 12 months (and so continuing 2022’s trend of double-digit increases inside each category).
Mass beauty also continued to swell, ringing in $7 billion in sales — a ten percent increase versus the identical period last 12 months. Each category inside the mass channel saw double-digit dollar sales increases, aside from hair care, which grew 7 percent.
It’s price noting, though, that while the expansion in prestige beauty sales has been largely on account of increasing unit sales, mass beauty sales against this grew mainly due to...
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