Allure Magazine is switching to an exclusively digital model, several sources have confirmed to WWD.
The choice will take effect later this 12 months, with the sweetness magazine’s December issue being its final print edition.
Although some employees can be reshuffled because the Allure brand goes fully digital, no layoffs have been confirmed yet.
The corporate is specializing in growing its digital footprint, with an insider telling WWD Allure’s social traffic was up 177 percent year-over-year throughout the first half of 2022, and that the brand’s August issue featuring Kim Kardashian was the magazine’s highest-performing cover so far.
Allure was founded in 1991 by Linda Wells, releasing its first issue March of that very same 12 months and printing monthly issues ever since (except...
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