raw Tag

Hear Me Raw is getting louder. The natural skincare brand, founded by former Burt’s Bees and Bliss chief executive officer Mike Indursky and his daughter Emma, is making its first foray into retail, launching in Fred Segal this week. The L.A.-based specialty retailer is an unorthodox selection for a beauty brand — which is strictly what Indursky wanted. “It’s about the approach to life,” said Indursky, who launched Hear Me Raw in 2020 and said sales will hit the high seven-figure mark by the top of this 12 months. “From a marketing standpoint we predict psychographics, not demographics. Fred Segal attracts cool, savvy, educated individuals who care about their skin, their health and the environment.” For the launch, Indursky created limited-edition packaging in...