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13 Jun

Iggy Azalea Releases First Fragrance

Iggy Azalea Releases First Fragrance
Iggy Azalea launches her own fragrance today, “Devil’s Advocate,” as a part of her latest line Parfum De Azalea. “It’s representing that unabashed, unafraid, naughty side of yourself,” she said of the devilish figure illustrated on the sleek, dark bottle. Within the image, a pink, nude outline resembling Azalea is seen embracing a red, horned silhouette. “It’s meant to be a mirrored image of that naughty, cheeky, almost the devil in your shoulder or that a part of me that claims, like, ‘Just do it, just go, just rejoice, exit together with your friends that night, double text the guy,’” the rapper went on. “It’s about embracing the duality of yourself.” She’s passionate as she describes the concept for the fragrance, which has...
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1 Nov

Melanie Martinez Releases Second Fragrance – WWD

Melanie Martinez Releases Second Fragrance – WWD
Preview Singer-songwriter Melanie Martinez has unveiled Portals Parfums. It’s her second release following the success of her debut, Cry Baby Perfume Milk — which sold out and is reselling for as much as $2,000 a bottle — showcasing an intricately designed baby bottle shape, that got here out independently under her record label. For this recent creation — which features 4 scents in a single — Martinez has teamed with Flower Shop Perfumes Co., a boutique company founded in June 2019 by husband-wife duo Isaac Lekach and Lillian Shalom. The fragrance was made in collaboration with International Flavors & Fragrances perfumers Natasha Côté, Patty Hidalgo and Laurent Le Guernec. “Portals Parfums is my favorite fragrance creation yet,” said Martinez in an announcement. “Working with...
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16 Oct

Emi Jay Releases First Hairstyling Product With Smoothing Balm –

Emi Jay Releases First Hairstyling Product With Smoothing Balm –
Emi Jay is expanding into the hair care category with its first styling product. The 15-year-old hair accessories label is introducing Angelstick, which is a styling balm that may be applied directly on the scalp and hairline to focus on flyaways. The product can be available for purchase starting Tuesday for $38 on Emi Jay’s website. “We’ve been within the hair accessories business for 15 years and it form of felt like a natural direction for us,” said Emi Jay founder Julianne Goldmark. “It was something that was form of all the time on my mind, but I wasn’t one hundred pc sure. Lots of our customers had requested some form of styling product to assist their day-to-day hairstyles and make on-the-go...
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21 Sep

Lululemon Releases Annual Global Well-being Report – WWD

Lululemon Releases Annual Global Well-being Report – WWD
Lululemon on Thursday released its third annual Global Wellbeing Report.  The report looks at well-being through three lenses: physical, mental and social. The report is predicated on a web-based survey conducted by Edelman Data & Intelligence of 14,000 respondents across 14 markets. Most notably the report identifies and analyzes what Lululemon is looking “The Wellbeing Dilemma.” “Persons are increasingly prioritizing their well-being — yet the state of well-being is just not improving,” the report said. With this, 64 percent of individuals consider well-being a top priority, but 44 percent say that achieving well-being as a top priority is unattainable.  Celeste Burgoyne, president of Americas and global guest innovation at Lululemon, said this may be heavily attributed to 2 aspects: “people feeling overwhelmed...
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