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1 Feb

Coty Renews Mexx, Bruno Banani Fragrance Licenses

by Beautifaire101
Beauty, Featured
Coty Renews Mexx, Bruno Banani Fragrance Licenses
Coty Inc. has renewed two long running mass-market fragrance licenses. The wonder company’s license agreement with Dutch fashion brand Mexx, which began in 2016, has been prolonged for not less than 25 years, encompassing all Mexx fragrances and colognes. Mexx’s fragrance line was first launched in 2000 with Mexx Man and Mexx Woman. Today, it has grown to develop into considered one of the highest 4 fragrance brands in Germany. In 2023, it unveiled a series of limited-edition fragrances including Summer Bliss and Black & Gold. At the identical time, Coty has renewed its license with German underwear brand Bruno Banani for 20-plus years. “We're delighted to further strengthen our thriving relationship with Mexx. This long-term extension of our partnership will enable us to...
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18 Aug

Coty Renews Adidas License – WWD

by Beautifaire101
Beauty, Featured
Coty Renews Adidas License – WWD
Coty could also be, sources say, in talks with Kim Kardashian to sell back her beauty brand, nevertheless it is definitely holding onto its license with Adidas, which it has just renewed. “Adidas is perfectly positioned to capitalize on the brand new well-being and athleisure trend in beauty amongst today’s consumers,” said Coty chief executive officer Sue Nabi in regards to the renewal, of which terms weren't disclosed. It has partnered with the activewear giant because the ‘90s and introduced its first product within the U.S. in 1999 with the Adidas Moves for Him scent, followed by Adidas Moves for Her in 2000. Nabi noted that in recent months, Coty has elevated Adidas’ body care offering with the launch of the Adidas Lively...
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