Retail – Page 5 – Beautifaire

5 Jul

Hear Me Raw is getting louder. The natural skincare brand, founded by former Burt’s Bees and Bliss chief executive officer Mike Indursky and his daughter Emma, is making its first foray into retail, launching in Fred Segal this week. The L.A.-based specialty retailer is an unorthodox selection for a beauty brand — which is strictly what Indursky wanted. “It’s about the approach to life,” said Indursky, who launched Hear Me Raw in 2020 and said sales will hit the high seven-figure mark by the top of this 12 months. “From a marketing standpoint we predict psychographics, not demographics. Fred Segal attracts cool, savvy, educated individuals who care about their skin, their health and the environment.” For the launch, Indursky created limited-edition packaging in...

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2 Jul

How Sephora Reinvented Beauty Retail – WWD

by Beautifaire101

Beauty, Featured

How Sephora Reinvented Beauty Retail – WWD

If necessity is the mother of invention, Sephora U.S. is the godparent of the modern-day beauty industry. From incubating a few of today’s strongest brands to pioneering an open-sell environment in prestige, Sephora modified endlessly how beauty is sold — and transformed the U.S. retail landscape in the method. “Sephora has been a tremendous force for change in the wonder industry,” said Jean-André Rougeot, president and chief executive officer of Sephora Americas, who was president and CEO of Coty when the retailer opened its first Latest York City store in 1998. “It is a completely different beauty world. Sephora got here in with a self-serve brand-agnostic concept that was truly revolutionary. “I remember many pundits saying it will never work,” Rougeot continued. “But...

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2 Jul

Beauty Retail Playbook: The best way to Launch at Retail

by Beautifaire101

Beauty, Featured

Beauty Retail Playbook: The best way to Launch at Retail

Finding success at retail and keeping a coveted spot on a premium shelf is a journey of its own. Notably, for the reason that pandemic, the frequency of brands coming to market and launching in-store has escalated enormously, especially with hair care, Black, Indigenous and other people of color-owned brands, and clean beauty brands picking up momentum. Latest categories have also popped up, because of the evolving consumer journey that features social media usage and the consumption of more content that pertains to specific needs like textured hair and clean beauty. Sexual wellness and menopause are also now not taboo — a conversation that has led to more products from the categories showing up on shelves. The rise actually speaks to...

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27 Jun

Retail 2023 Halftime Report

by Beautifaire101

Beauty, Featured

On the halfway point of 2023, the retail industry has tackled rapidly changing consumer demands, store closures and bankruptcies and inflationary price trends — the economic headwinds have hit hard, leaving executives with a lack of control. In the newest WWD-hosted webinar, Ethan Chernofsky, senior vice chairman of promoting at Placer.ai, joined Arthur Zaczkiewicz, executive editor of strategic content development at WWD, to see where retail sits on the half-year mark and discuss what retail will seem like within the second half of 2023. Chernofsky addressed retail’s first-half challenges, acknowledging that retailers and types are still very much coping with the impact of several macroeconomic headwinds. Concurrently, consumer behavior shifts are happening which has created a trading down effect with increasing mission-driven...

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