Ritual is entering the wonder category with its first skin care-focused complement, called HyaCera, $54.
The brand new product comes because the complement market continues to grow, alongside interest in beauty ingestibles. In line with Mintel, the U.S. complement market is anticipated to grow to about $45 billion by 2027, driven by consumer interest in benefit-focused products — including probiotics or skin health options.
Ritual’s in-house insights team has seen this demand from consumers, because it recently launched its Synbiotic+, $54, and is now entering the skincare category, in keeping with the brand.
“Besides gut health, it’s [skin supplement] — the highest thing that our customers want Ritual to make,” said founder and chief executive officer Katerina Schneider.
To start formulating a...
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