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Roots Tag

14 Jul

Ayesha Curry’s Skincare Line Pays Homage To Caribbean Roots

Ayesha Curry, Founder and CEO of lifestyle brand Sweet July, announced today the launch of her first-ever skincare line – Sweet July Skin. As an extension of the Sweet July brand, the skincare line celebrates Ayesha’s Jamaican roots, featuring clean, easy and effective products that provide a sensory experience to treat your skin to an island vacation.  Utilizing Ayesha’s culinary expertise, Sweet July Skin features formulated recipes that include Caribbean ingredients, reminiscent of guava, papaya, and soursop. The brand new line of fresh formulas combines the properties of those fruits with actives to supply results. “Throughout my life, I’ve learned quite a bit about skincare and the natural advantages derived from superfoods like papaya and guava from my mother and grandmother,” Curry...
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23 Jun

Lori Harvey Reconnects With Equestrian Roots in Good American

COURTESY OF GOOD AMERICAN Lori Harvey has brought out her standout modeling skills to a campaign that mixes her equestrian roots with Western-inspired style. The model is the star of Good American‘s latest denim campaign, which showcases the brand’s denim offerings for the summer season. The campaign was shot on a picturesque ranch in Los Angeles, which evoked a “sexy and fun summer vibe.” For the promotional photos, Harvey was styled by Zerina Akers, who previously worked with Beyoncé as her personal stylist and costume designer behind her 2020 musical cinematic project “Black Is King.” Lori Harvey posing in Good American’s latest denim campaign. COURTESY OF GOOD AMERICAN In response to the brand, the campaign combines Harvey’s “lifelong passion for horses and background in...
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15 May

Exclusive: Timothée Chalamet on his French roots and becoming

For Dazed Beauty, Timmy discusses his first-ever fragrance campaign, his upcoming role as Bob Dylan and the facility of scent as creative self-expression Timothée Chalamet is officially a Chanel girlie. Today, the style house announced him as the brand new face of its men’s fragrance, Bleu de Chanel. It's the primary time Chalamet has been an envoy of any fashion or beauty label, and marks a latest era for the scent – one which flirts with a more edgy and audacious style that's open to all possibilities. Shot by Mario Sorrenti, the official campaign will drop in June so Timmy stans don’t have long to attend until they'll feast on latest content. Until then,...
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23 Oct

Respect Our Roots: A Transient History Of Our Braids

Getting braids—single plaits, cornrows or any style that weaves together three strands of hair—is a rite of passage for a lot of Black women in America. Who can remember spending hours as a toddler sitting on the ground between a loved one’s legs as your tresses were rigorously intertwined? And today as adults lots of us frequent salons for more expertly crafted masterpieces. Nonetheless, unlike lots of our popular styles, equivalent to finger waves and rod sets, braids are greater than mere aesthetics. They bind us together. They're an integral a part of Black culture—past, present and future. ANCESTRAL ROOTS  The invention of ancient stone paintings depicting women with cornrows in North Africa shows that braids date back hundreds of years. Of their...
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